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# Powered Body Colors
Full Moon Bizarreness Is a Pretty Thing at Festival of Colors

By Going Like Sixty | Published 2009-03-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/powered-body-colors-full-moon-bizarreness-is-a-pretty-thing
References: [upi](http://www.upi.com/News_Photos/gallery/Holi_Festival_of_Colors/1660/)

The [Festival of Colors](https://www.trendhunter.com/trends/dream-in-the-desert) is a rite of spring celebrated in India and many other countries around the world where Hinduism is favored. Holi is a mix celebration of people throwing colored water and [colored powder](https://www.trendhunter.com/trends/color-changing-shower-gel) at each other. Bonfires rage all through the day before Holi.

The power-throwing day is celebrated on the [first full moon](https://www.trendhunter.com/trends/vietnamese-lunar-new-year) of the month of Phalungna, normally February or March. You missed it this year: Holi day was March 11.

Fans of The Amazing Race may have seen a taste of this festival during one of the episodes.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 31% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious)

## Key Themes

### What's Driving This Trend

- **Festival Colors:** Growing popularity of colorful festivals presents an opportunity for creating innovative products and experiences related to body painting and color-filled events.
- **Eco-friendly Colors:** The demand for eco-friendly colors presents an opportunity for creating non-toxic, biodegradable, and sustainable body colors for festivals and events.
- **Virtual Festival Experience:** The pandemic has created a need for virtual festival experiences, offering a chance for interactive virtual reality events, and festivals using Augmented Reality and digital media

### Who This Affects Most

- **Entertainment:** Entertainment industries can leverage the trend of colorful festivals to create innovative products and events for festival attendees to enjoy.
- **Cosmetics:** Cosmetics industries can capitalize on the trend of body colors in festivals by creating non-toxic, biodegradable, and sustainable body colors for body painting and artistic expression.
- **Technology:** Technology industries can take advantage of the trend of virtual festivals by offering innovative tools, software, and Artificial Intelligence-powered applications to enhance virtual festival experiences.

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