# Performance-Ready Earphones The New Beats by Dre Powerbeats Feature the Apple H1 Chip By Michael Hemsworth | Published 2020-03-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/powerbeats References: [highsnobiety](https://www.highsnobiety.com/p/apple-powerbeats-price-specs/) & [beatsbydre](https://www.beatsbydre.com/earphones/powerbeats) The latest Beats by Dre Powerbeats headphones have been unveiled by the brand to help deliver [exceptional audio performance](https://www.trendhunter.com/trends/soundpeats-air5-pro) for users and allow them to enjoy a cord-free experience. The headphones have a cord that wraps around the neck of the wearer to provide a more natural fit that will keep each of the [earpieces in place](https://www.trendhunter.com/trends/huawei-freearc) during use or not. The headphones can be controlled via the controls directly on the earbuds and allow users to change the volume, play, pause, accept calls and even prompt access to Siri. The Beats by Dre Powerbeats are powered by the [Apple](https://www.trendhunter.com/trends/beats-powerbeats-pro-2) H1 chip, and come in three color options including red, black and white with a price point of $149.95 per pair. Image Credit: Beats by Dre ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Cord-free Headphones:** There is an opportunity to develop even more advanced earphones to eliminate the need for any cords or neckbands. - **Voice Control Technology:** There is an opportunity to integrate intelligent voice control technologies such as Google Assistant, Amazon Alexa or Bixby to make the user experience even more seamless. - **Bluetooth Performance:** There is an opportunity to create even more high-end Bluetooth headphones with advanced features for the users who prioritize audio performance over everything else. ### Industries Being Reshaped - **Audio Equipment Industry:** Manufacturers can focus on developing new and innovative headphones that will appeal to the growing number of audiophiles in the market. - **Wearable Technology Industry:** There is an opportunity to create breakthroughs in the development of wearable technology and audio products, such as earbuds, to prioritize convenience for consumers. - **Consumer Electronics Industry:** The growing popularity of wireless earphones presents an opportunity for manufacturers to develop better and more technologically advanced products to meet consumers' needs. ## Related on Trend Hunter - [Heart Rate-Tracking Earbuds](https://www.trendhunter.com/trends/beats-powerbeats-pro-2.md) - [Universal Secure-Fit Earphones](https://www.trendhunter.com/trends/powerbeats-fit.md) - [Noise-Cancelling Fitness Earbuds](https://www.trendhunter.com/trends/noisecancelling-fitness-earbuds.md) - [Playful Designer-Enhanced Earbuds](https://www.trendhunter.com/trends/beats-x-melody-ehsani-powerbeats-pro.md) - [Collaboration Design Headphone Models](https://www.trendhunter.com/trends/beats-fit-pro-x-fragment.md) - [Personalized Audio Performance Earbuds](https://www.trendhunter.com/trends/apple-airpods-pro.md) - [Springtime Earbud Color Launches](https://www.trendhunter.com/trends/new-beats-studio-buds.md) - [Refined Spatial Audio Headphones](https://www.trendhunter.com/trends/beats-studio-pro.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md)