# Advanced Power Zoom Cameras Fujifilm Released a New Mirrorless Camera with a Power Zoom Lens By Madison Mackay | Published 2018-02-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/power-zoom-lens References: [theverge](https://www.theverge.com/circuitbreaker/2018/1/31/16954056/fuji-xa5-15-45mm-power-zoom-announced-price) & [fujifilm](http://www.fujifilm.com/products/digital_cameras/x/fujifilm_x_a5/) [Fujifilm](https://www.trendhunter.com/trends/fujifilmxe5) released its latest camera: 'the X-A5,' a devices that is mirrorless and equipped with a power zoom lens. The new camera features a 24.2 megapixel APS-C image sensor, automatic Bluetooth image uploading, auto focus with phase detection and even 4K video recording capabilities. The lens is the brand's first motorized power zoom lens. With its size and shape, this lens is the [most compact and lightweight option](https://www.trendhunter.com/trends/gfx100rf-camera) on the market so far. The base of the camera has a 180-degree tilting touchscreen, perfect for vlogging and a microphone jack. This new camera will be sold on its own for $299.95 in either brown, pink or black; or with the power zoom lens for $599.95 that is available in black or silver. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Compact Mirrorless Cameras:** Manufacturers can develop and innovate on smaller, lighter cameras with powerful capabilities. - **Motorized Power Zoom Lenses:** Opportunities exist for camera producers to create high-quality motorized power zoom lenses, which are comparatively smaller and lighter, yet powerful. - **Automatic Bluetooth Image Upload:** Manufacturers can explore ways to integrate automatic Bluetooth image uploading feature into their cameras, allowing photographers to store their images without hassle. ### Sectors Adopting This - **Photography and Videography:** Companies in the photography and videography field hold the opportunity to upend the industry by releasing lighter, more compact and powerful cameras. - **Consumer Electronics:** In the consumer electronics industry, supported by innovations in power zoom lenses, camera manufacturers can leverage on breakthroughs in size and weight reduction to offer cameras with advanced features for increasingly demanding customers. - **Mobile Technology:** In the mobile technology market space, the demand for high-tech cameras in smartphones coupled with the sharp picture quality from mirrorless cameras makes for the possibility of interesting innovation for manufacturers to create new, high-tech camera systems that can be integrated into smartphones and other mobile devices. ## Related on Trend Hunter - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Lightweight Mirrorless Premium Cameras](https://www.trendhunter.com/trends/xt50-apsc-mirrorless.md) - [Lightweight Mirrorless Lifestyle Cameras](https://www.trendhunter.com/trends/xm5.md) - [Pro-Grade AI-Powered Cameras](https://www.trendhunter.com/trends/fujifilm-xh2s-mirrorless-digital-camera.md) - [Fixed-Lens Digital Cameras](https://www.trendhunter.com/trends/x100vi.md) - [40FPS Mirrorless Cameras](https://www.trendhunter.com/trends/xh2s.md) - [Advancing Imaging Digital Cameras](https://www.trendhunter.com/trends/fujifilm-xt5.md) - [Mirrorless High-Speed Cameras](https://www.trendhunter.com/trends/xh2-camera.md) - [Heritage-Honoring Camera Models](https://www.trendhunter.com/trends/fujifilm-xe5.md)