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# Maca-Infused Dairy Products
The MOO Blueberry & Maca Power Yoghurt Supports Your Energy Level

By Michael Hemsworth | Published 2017-11-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/power-yoghurt
References: [trndmonitor](https://trndmonitor.com/dairy-spotlight-moo-blueberry-maca-power-yoghurt/) & [moopremiumfoods.au](http://moopremiumfoods.com.au)

Functional products are becoming more popular as consumers seek out ways to support their active lifestyles more seamlessly, which is seeing new options like the MOO Blueberry & Maca Power Yoghurt coming about. The dairy product is made with a delicious blend of blueberry and maca that has been made into a compote before being added to the snack. The yoghurt is rich and creamy, yet maintains a recipe that is free from gelatin, while also boasting an Australian-made origin.

The MOO Blueberry & Maca Power Yoghurt is topped with shaved coconut to make it more like a dessert than a traditional yoghurt that you would find in the dairy case. This makes it a suitable snack to enjoy midday when energy levels begin to dip.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 60% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Functional Dairy Products:** Create dairy products infused with ingredients that support specific health needs, such as energy levels.
- **Fruit-infused Compote:** Develop delicious compote blends using different fruits to enhance the flavor of dairy products.
- **Dessert-like Snacks:** Design yoghurts with added toppings, like shaved coconut, to create a more indulgent and dessert-like snack experience.

### Sectors Adopting This

- **Food and Beverage:** Explore new ways to innovate and create functional dairy products with unique flavor combinations.
- **Health and Wellness:** Connect with consumers who prioritize supporting their active lifestyles through the consumption of nutrient-rich dairy products.
- **Snack and Dessert:** Capture the attention of consumers looking for healthier and more nutritious snack alternatives in the dairy category.

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