# Protein-Packed Vegetarian Wraps Healthy Choice's Power Wraps Make Convenient Handheld Meals By Laura McQuarrie | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/power-wraps References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4063-conagra-brands-innovation) & [healthychoice](https://www.healthychoice.com/power-bowls) The success of its Power Bowls inspired Healthy Choice to create Power Wraps that are grain-free, vegetarian-friendly and high in protein. According to [Conagra Brands](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas)' Executive Vice President and Co-Chief Operating Officer, Darren Serrao, "What we've basically done here is take the bowl and put it in a wrap. They have all the same nutrients and taste profile that you enjoy in the bowl but now in a portable, handheld wrap." The frozen Healthy Choice Power Wrap line includes a range of conveniently packaged plant-based meals, including varieties like Mango Edamame, which are free from artificial colors, flavors and preservatives. Edamame is emerging as a nourishing source of protein, fiber and vitamins and a versatile ingredient that can now be seen in many snacks and meals. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Grain-free Power Wraps:** Opportunity for developing innovative, grain-free alternatives in the handheld meal market. - **Vegetarian-friendly Meals:** Potential for creating vegetarian-friendly options with high protein content in the frozen food industry. - **Rise of Edamame:** Disruptive potential for incorporating edamame into various snacks and meals due to its nutritious profile and versatility. ### Sectors Adopting This - **Frozen Food Industry:** Opportunity for introducing new plant-based, protein-packed options in the frozen food aisle. - **Handheld Meal Market:** Potential for developing convenient, portable options that offer the same nutrients and taste profiles as traditional meals. - **Snack and Meal Industry:** Disruptive potential for incorporating edamame into a variety of snacks and meals as a nourishing source of protein, fiber, and vitamins. ## Related on Trend Hunter - [Protein-Packed Egg Wraps](https://www.trendhunter.com/trends/egglife-foods-1.md) - [Plant-Based Protein Cups](https://www.trendhunter.com/trends/plant-powered-meal-bowls.md) - [Nutritious Egg-Based Product Lines](https://www.trendhunter.com/trends/power-pasta.md) - [Chef-Crafted QSR Wraps](https://www.trendhunter.com/trends/fresh-hero-wraps.md) - [Nutritionally Balanced Snack Wraps](https://www.trendhunter.com/trends/high-protein-wraps.md) - [Healthful On-the-Go Wraps](https://www.trendhunter.com/trends/pollen-grace-wraps.md) - [Topping-Packed Salad Bowls](https://www.trendhunter.com/trends/bonduelle-bistro-loaded-bowls.md) - [Roasted Edamame Snacks](https://www.trendhunter.com/trends/biena-crispy-edamame.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md)