# Femme Fatale Powertography Women Dominate in the 'Power Women!' Editorial By Amanda Chang | Published 2010-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-women References: [fashionserved](http://www.fashionserved.com/gallery/Power-Women/748479) & [behance.net](http://www.behance.net/bdstudio/frame) In what some may argue as a male-dominated society, it's always refreshing to see women being the dominant and [powerful figures](https://www.trendhunter.com/trends/empowering-jewelry-campaign) such as in the 'Power Women!' editorial. Photographed by BDStudio Photography, the concept of the shoot was inspired by the movie 'Watchmen.' Photographed in the Yas Hotel in Abu Dhabi, UAE, 'Power Women!' features multiple women as [powerful and beautiful femme fatales](https://www.trendhunter.com/trends/feminine-empowerment). Featuring [vibrant backdrops](https://www.trendhunter.com/trends/alessandro-micheles), over-the-knee boots and knife-bearing cat fights, this is a shoot you won't want to miss! ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 95% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Femme Fatale Empowerment:** Creating empowering visuals of women in male-dominated industries, ultimately normalizing female success. - **Gender-balanced Advertising:** Diversifying the representation of gender in media, specifically showing women in leadership roles. - **Gritty Glamour Photography:** Combining strong female imagery with high fashion, gritty photography for a bold look. ### Where This Applies - **Fashion:** Breaking away from traditional beauty standards to incorporate unconventional models in high fashion campaigns. - **Entertainment:** Producing media that normalizes women in powerful roles and contributes to the feminist movement. - **Marketing and Advertising:** Promoting products with advertisements that challenge gender norms and advocate for women's success. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md)