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# Pastel Bulky Geriatric Shoes
Hush Puppies New Power Walker is a Archival Re-Construction

By Amy Duong | Published 2019-05-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/power-walker
References: [hypebeast](https://hypebeast.com/2019/5/hush-puppies-power-walker) & [hushpuppies](https://www.hushpuppies.com/US/en/home)

Footwear label [Hush Puppies](https://www.trendhunter.com/trends/deichmann-back-to-school-range) looks back to its own archives to bring forth the 'Power Walker' in a new and contemporary way. The brand reached back to over 60 years of design to re-launch the footwear model, which are created to be worn by health-centric geriatrics and are also adorned by sardonic art students.

The brand reissues the revival to highlight its own trusted construction makeup to a new generation of consumers. The overall structure is a [bulky silhouette](https://www.trendhunter.com/trends/new-balances-tech-explosion), giving the option of two enclosure systems of either a velcro selection or a laced system. Hush Puppies elevates the overall design to fit modern appreciation by adorning [bright colorways in white, pastel pink](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar), pastel blue, and a darker blue as well.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 22% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Archival Footwear:** Opportunity to tap into the nostalgia trend by reviving and re-launching footwear models from past archives.
- **Geriatric Fashion:** Opportunity to create stylish and functional clothing and accessories for the health-centric geriatric market.
- **Elevated Comfort Shoes:** Opportunity to design shoes that combine comfort and modern design elements, targeting a new generation of consumers.

### Industries Being Reshaped

- **Footwear:** Opportunity for footwear brands to revive and reissue designs from their archives.
- **Fashion:** Opportunity for fashion brands to cater to the growing geriatric market and create stylish and functional clothing and accessories.
- **Design:** Opportunity for designers to create elevated comfort shoes that prioritize both style and comfort.

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