# Watch Brand Power Cords The Shinola Power Supply Cord is Created in Collaboration with GE By Michael Hemsworth | Published 2016-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/power-supply-cord References: [gearhungry](http://www.gearhungry.com/shinola-power-supply-cord/) & [shinola](https://www.shinola.com/) The [Shinola](https://www.trendhunter.com/trends/shinola-hotel-1) Power Supply Cord is a highly stylish piece of equipment that was created in partnership between the Detroit-based timepiece brand and [GE](https://www.trendhunter.com/trends/ge-series). Crafted from premium materials, the power cords feature a somewhat retro aesthetic that has a soft, flexible power cord as well as a compact yet stylish outlet box. The power cords are manufactured in the United States in Rockford, Michigan by craftsmen from Byrne Electrical Specialists. There are a total of three varieties to choose from with the Shinola Power Supply Cord including a simple extension cord, one with [five sockets and two USB ports](https://www.trendhunter.com/trends/moonbase) and another with two sockets and two USB ports. All of the power cord design options are set to be available directly from Shinola starting December 1st. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Stylish Power Cords:** There is an opportunity for the power cord industry to create more stylish options to enhance the aesthetic of a space. - **Collaborative Manufacturing:** Collaborations between brands and manufacturers create opportunities for unique and high-quality products. - **Retro Aesthetics:** The popularity of retro aesthetics creates opportunities for businesses to incorporate vintage elements into modern products. ### Who This Affects Most - **Electrical Equipment Manufacturing:** Manufacturers in the electrical equipment industry can create collaborative partnerships with brands to produce high-quality and stylish products. - **Interior Design:** The power cord industry can collaborate with interior designers to create stylish and functional power cords that complement the aesthetic of a space. - **Consumer Goods Retail:** Retailers can offer a wider selection of power cords that cater to consumers looking for functional yet stylish options. ## Related on Trend Hunter - [Design-Conscious Extension Cords](https://www.trendhunter.com/trends/willow-power-supply.md) - [Natural Rock-Imitating Extension Cords](https://www.trendhunter.com/trends/power-gem.md) - [Locally Built Boutique Hotels](https://www.trendhunter.com/trends/shinola-hotel-1.md) - [Expertly-Crafted Mattresses](https://www.trendhunter.com/trends/313-mattress.md) - [Stylishly Reliable Charging Cables](https://www.trendhunter.com/trends/beats-cables.md) - [Design-Conscious Power Stations](https://www.trendhunter.com/trends/solidstate-portable-power-stations.md) - [Stylish Power Cord Removers](https://www.trendhunter.com/trends/plug-puller.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Minimalist Designer Tech Chargers](https://www.trendhunter.com/trends/the-charger-from-counterpart.md)