# Transfer-Proof Pigmented Lipsticks ColourPop Unveils its Power Pout Lipstick Collection By Amy Duong | Published 2024-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-pout References: [colourpop](http://colourpop.com/)  [ColourPop](https://www.trendhunter.com/trends/shadow-of-secrets-collection) introduces a look at its inaugural [transfer-proof matte lipstick](https://www.trendhunter.com/trends/matte-lip-tint) series with the Power Pout formula. The new launch is comprised of [ultra-pigmented shades](https://www.trendhunter.com/trends/laka-maxi-glayer-tint) that smoothly glide onto the lips with a comfortable feel. It stays flawless for up to 8 hours without needing any reapplication. The lipsticks are infused with a 4-berry antioxidant complex which ensures high-impact color whilst keeping lips fresh throughout the day. The collection features a wide range of shades with bold hues including Jinx or a more cute option such as Just Barely. There is a shade suitable for any occasion and preference. Hold Up is a cool-toned taupe, Bend & Snap is a true fuschia, and Pretty Spicy is an orange brick red, to name a few. It is now available to shop online. Image Credit: ColourPop ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 58% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Transfer-proof Beauty Products:** The popularity of transfer-proof formulations in beauty products reflects consumer demand for long-lasting and reliable make-up solutions. - **Antioxidant-infused Cosmetics:** Incorporating antioxidants into cosmetic products highlights a growing trend towards enhancing beauty products with skincare benefits. - **Diverse Shade Ranges:** Offering a wide range of shades demonstrates a commitment to inclusivity, meeting the diverse needs of consumers with various skin tones. ### Sectors Adopting This - **Cosmetics and Beauty:** The integration of transfer-proof technology in lipsticks pushes the cosmetics industry towards more durable and high-performance formulas. - **Skincare-infused Makeup:** The merging of skincare benefits within makeup products promotes a hybrid industry focused on multifunctional beauty solutions. - **E-commerce Beauty Retail:** The availability of niche and highly-demanded beauty products online continues to drive growth in the e-commerce beauty retail sector. ## Related on Trend Hunter - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Fall-Ready Matte Lip Products](https://www.trendhunter.com/trends/powermatte-lip.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Ice Pop-Inspired Lip Stains](https://www.trendhunter.com/trends/popsicle-pouts.md) - [Juicy Lip Oils](https://www.trendhunter.com/trends/colourpop-juicy-lip-oil.md) - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md)