# Better-for-You Frozen Treats Healthy Choice's Power Pops are Healthy Frozen Indulgences By Laura McQuarrie | Published 2019-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/power-pops References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13622-frozen-foods-will-continue-to-heat-up-says-conagra-brands#1) & [healthychoice](https://www.healthychoice.com/) As well as being able to buy Power Bowls from Healthy Choice, consumers will soon be able to enjoy Power Wraps and Power Pops from the brand. The all-new Power Pops are set to be introduced in flavors like the [Acai](https://www.trendhunter.com/trends/acai-shot-pack) Smoothie Bar, which takes inspiration from an acai smoothie bowl and comes on a stick that's loaded with colorful nutritious and superfood ingredients like pitaya, banana, chaga tea, honey, coconut shreds, antioxidant-rich goji berries and pumpkin seeds. While there are plenty of frozen treat brands that make [loaded ice cream bars](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars) that are topped with nuts, chocolate or caramel sauce drizzles and other sweet add-ons, these [smoothie-inspired bars](https://www.trendhunter.com/trends/benni-pops) help to satisfy a desire for taste and texture without the guilt. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Frozen Treats:** The popularity of healthy frozen treats presents an opportunity for innovative flavors and formulations that cater to health-conscious consumers. - **Superfood Ingredients:** The inclusion of nutrient-dense superfood ingredients in frozen treats is a disruptive innovation opportunity that can appeal to consumers seeking functional benefits from their indulgences. - **Convenient Snacks:** The rise of frozen, on-the-go snacks like Power Pops creates potential for disruptive innovations that prioritize convenience, portability, and healthfulness. ### Where This Applies - **Frozen Treats:** The frozen dessert industry can benefit from adopting healthier ingredients and innovative product formats to cater to changing consumer preferences. - **Snack Foods:** The snack food industry can tap into the growing demand for healthy indulgences by exploring the frozen category and incorporating unique and functional ingredients. - **Health and Wellness:** The health and wellness industry can collaborate with frozen treat and snack food brands to develop and promote products that align with consumers' holistic health goals. ## Related on Trend Hunter - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md) - [Hidden Veggie Pops](https://www.trendhunter.com/trends/pops.md) - [Better-For-You Frozen Pops](https://www.trendhunter.com/trends/chloes.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [Veggie-Packed Smoothie Pops](https://www.trendhunter.com/trends/rabbit-food.md) - [Textural Frozen Yogurt Bites](https://www.trendhunter.com/trends/yasso-fudge-poppables.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Family-Focused Frozen Treat Lineups](https://www.trendhunter.com/trends/chloes-frozen-pops.md)