# "Come-Hither" Jewelry Shoots Lakshmi Menon Exudes Sensuality for 'Power Play' in Elle Magazine By Marissa Brassfield | Published 2010-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-play-in-elle-magazine References: [fashiongonerogue](http://fashiongonerogue.com/lakshmi-menon-elle-december-2010-horst-diekgerdes/) & [elle](http://www.elle.com/) 'Power Play' in Elle Magazine is the sort of jewelry shoot that not only showcases [exceptional accessories](https://www.trendhunter.com/trends/empowering-jewelry), but also emphasizes the power of a woman's sensuality. Model Lakshmi Menon owns each shot; her "come-hither" stare remains consistently gripping, even as she rocks [heritage jewelry](https://www.trendhunter.com/trends/virtuosity-high-jewelry) and a variety of sophisticated styles. Horst Diekgerdes is the photographer behind 'Power Play' in Elle Magazine, while Brian Molloy provided the styling. **Implications** - One of the strongest ways a company can establish brand awareness is by featuring advertising that relies on [sexually charged imagery](https://www.trendhunter.com/trends/mwcurated). By possessing a strong element of sex appeal, the brand will draw interest from consumers, critics of the ad's sexual content, and a media looking for controversy; each element increasing brand recognition. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sexually Charged Advertising:** Brands can establish brand awareness by featuring sexually charged imagery in their advertising, drawing interest and increasing brand recognition. - **Sensuality in Jewelry Shoots:** Jewelry shoots that emphasize a woman's sensuality can create a powerful and captivating visual narrative for exceptional accessories. - **Sophisticated Styling:** Sophisticated styling in jewelry shoots can add an element of elegance and allure, attracting attention and enhancing brand perception. ### Where This Applies - **Fashion Advertising:** Fashion brands can utilize sexually charged imagery in their advertising campaigns to create brand awareness and generate interest. - **Jewelry Design:** Jewelry designers can incorporate sensuality into their shoots to showcase their exceptional accessories in an enticing and captivating way. - **Photography and Styling:** Photographers and stylists can explore sophisticated styling techniques to create visually appealing and memorable jewelry shoots. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md)