# Minimal Health Food Branding The Power of Plant Natural Products Keep a Focus on Simplicity By Michael Hemsworth | Published 2017-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/power-of-plant References: [packageinspiration](http://www.packageinspiration.com/power-of-plant.html/) & [manasteriotti](http://www.manasteriotti.com/) Many brands cover products in packaging that boasts the various benefits that a person can enjoy by purchasing and consuming it, but the Power of Plant products take things in a distinctly [minimal direction](https://www.trendhunter.com/trends/trace-products). With branding designed by the Manasteriotti DS agency, the [packaging for the various oils](https://www.trendhunter.com/trends/thoughtful-packaging) are completely black with simple pops of electric green text and a complex logo to help incite intrigue in the [natural health products](https://www.trendhunter.com/trends/nature-of-things). The growing health food and product market has many consumers aware of how a certain product will benefit them thanks to a distinct focus on educating oneself prior to purchasing. This makes it possible for product lines like Power of Plant to keep a professional and pristine aesthetic by allowing consumers to do the work for them when it comes to educating them on potential benefits. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Minimal Packaging:** Opportunity to disrupt the packaging industry by offering simple and clean designs for health food products. - **Natural Health Products:** Opportunity for innovation in developing and marketing products that focus on the natural and organic aspects of health and wellness. - **Educational Consumer Prioritization:** An opportunity to disrupt the health food market by providing educational resources to consumers and empowering them to make informed choices. ### Sectors Adopting This - **Packaging:** Innovative packaging companies can capitalize on the trend of minimal health food branding by offering unique and visually appealing designs. - **Health Food:** Opportunity for the health food industry to create products that prioritize natural ingredients and promote their benefits, aligning with the trend of Power of Plant. - **Consumer Education:** Educational platforms and services can disrupt the health food market by providing consumers with information on the benefits and nutritional value of different products. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md)