# Curated Vlogger Cosmetics Two Faced 'The Power of Makeup' Palette is Curated By Nikki Tutorials By M | Published 2016-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-of-makeup References: [toofaced](https://www.toofaced.com/p/eye-shadow-palettes/the-power-of-makeup-by-nikkie-tutorials/) Too Faced Cosmetics recently turned to the [YouTube](https://www.trendhunter.com/trends/tarot-with-youtube) beauty community for inspiration of its latest [makeup palette](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), 'The Power of Makeup.' The palette is curated by world-renown vlogger Nikkie Tutorials and is inspired by her inspiring video upload that showcases and highlights the ability makeup has to change and alter the face. The palette embraces the transformative powers of makeup and the ability to play. 'The Power of Makeup' palette draws upon many of Nikki Tutorials' signature favorite products including shimmery consistencies, highly pigmented colors and long-lasting formulas. The set includes nine shadows selected by Nikkie as well as Too Faced blush, bronzer, mascara and an eye primer that are part of the original collection. With the rising influence of online personalities such as [beauty YouTubers](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians), brands can draw on their following to create innovative product launches. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Online Personality Collaborations:** Beauty brands can collaborate with popular online personalities to create innovative product launches. - **Curated Makeup Palettes:** Makeup brands can curate palettes inspired by influential vloggers to cater to their followers' preferences. - **Transformative Makeup Experiences:** Brands can highlight the transformative powers of makeup to offer customers a playful and creative experience. ### Where This Applies - **Beauty:** Beauty brands can tap into the influence of online personalities to create new and exciting product offerings. - **Cosmetics:** Cosmetics companies can leverage curated makeup palettes to attract customers looking for personalized and trusted recommendations. - **Social Media:** Social media platforms can facilitate collaborations between online personalities and brands, driving innovation in the beauty industry. ## Related on Trend Hunter - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Co-Branded Beauty Albums](https://www.trendhunter.com/trends/nyxtape.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md)