# Celebrity-endorsed Charity Campaigns The Power Of 2 Pits Stars Against Each Other For Good Causes By Sarah Moore | Published 2012-07-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/power-of-2 References: [power-of-2.org](http://www.power-of-2.org/) Power of 2 is a Public Inc. initiative that leverages the power of celebrity status to raise as much money for selected charities as possible. The project pits two well-known famous stars against each other who each ask their fans to donate $2 or more to their chosen cause, who also must persuade two of their friends to do the same. Each famous activist selects a charity venture that the funds will go to support, such as colon cancer research or funding for a local children's hospital, and competes to raise funds within a set time frame. Each celebrity also selects a humorous task that the loser will have to complete if they do not rein victorious over their competitor. **Contact Information** Power of 2 [website](http://www.power-of-2.org/) Power of 2 on [Facebook](http://www.facebook.com/powerof2competition) Power of 2 on [Twitter](http://twitter.com/pwrof2) Power of 2 on [YouTube](http://www.youtube.com/user/ThePWROF2) ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Celebrity Crowdfunding Competitions:** Opportunity for companies to partner with celebrities to raise funds for charities and drive brand awareness. - **Social Media Fundraising Campaigns:** Opportunity for companies to leverage social media platforms to create viral campaigns and raise funds for charities. - **Celebrity-driven Philanthropy:** Opportunity for companies to utilize the power of celebrity endorsements to drive social impact and generate positive brand association. ### Who This Affects Most - **Nonprofit Organizations:** Opportunity for nonprofits to partner with celebrities and corporations to raise funds for their cause and spread awareness about their mission. - **Corporate Social Responsibility:** Opportunity for companies to fulfill their corporate social responsibility goals by partnering with celebrities and social media influencers to drive impact and generate positive brand association. - **Sports and Entertainment:** Opportunity for sports and entertainment companies to leverage the power of their celebrity talent to drive philanthropic efforts and generate positive press coverage. ## Related on Trend Hunter - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [High-Profile Clean Water Initiatives](https://www.trendhunter.com/trends/one-drop-foundation.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Digital Fundraising Competitions](https://www.trendhunter.com/trends/the-community-cup.md) - [Fundraising Restaurant Collaborations](https://www.trendhunter.com/trends/red-nose-day.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Philanthropic Media Initiatives](https://www.trendhunter.com/trends/new-to-the-street.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md)