# Hydrating Matte Lipsticks BITE Beauty's Power Move Soft Matte Lipstick Nourishes with Cocoa Butter By Laura McQuarrie | Published 2021-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-move-soft-matte-lipstick References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-power-move-soft-matte-lipstick-887249365.html) The clean and vegan Power Move Soft Matte [Lipstick](https://www.trendhunter.com/trends/cloud-whip-blurring) by [BITE Beauty](https://www.trendhunter.com/trends/sarna-bug-bite-patches) is a new hydrating matte formula that provides nourishment with cocoa butter and rich color payoff in a range of nude, red and berry shades. The hydrating matte formula has been in the works for years and this new clean lipstick product is packed with skin-caring superfood ingredients. Alongside cocoa butter, the formula shares the benefits of tapioca pearls and fatty acid waxes for a perfect "velvety matte finish and soft blurring effect." Thanks to the use of these alternative waxes and other ingredients, the formula is free from lanolin, carmine and beeswax. The fade- and feather-resistant Power Move Soft Matte Lipstick can be found in rich shades like Mulberry and Cayenne. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 11% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Formulations:** There is an opportunity for companies to focus on clean and vegan formulations with skin-caring superfood ingredients for matte lipsticks. - **Hydrating Matte Lip Products:** The trend towards hydrating matte lip products continues, with consumers looking for both nourishment and long-lasting color payoff. - **Alternative Wax Formulations:** The use of alternative waxes in the formula presents an opportunity for companies to innovate and offer vegan and cruelty-free options for matte lipstick formulations. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can continue to innovate with new formulations and ingredients to create more sustainable and clean products for consumers. - **Vegan and Cruelty-free Products:** The trend towards vegan and cruelty-free products presents an opportunity for companies to focus on creating products that are more ethical and sustainable for consumers. - **Natural Ingredients:** There is an opportunity for companies to utilize natural ingredients to create more effective and nourishing makeup products for consumers who are moving towards more natural and sustainable ingredients. ## Related on Trend Hunter - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Hyper-Sensorial Matte Lipsticks](https://www.trendhunter.com/trends/spike-valentino-buttery-matte-lip-color.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md)