# Wellness Haircare Brands The FREEWELL Power Gloss is a Revolutionary Hair and Scalp Treatment By Grace Mahas | Published 2023-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-gloss References: [livefreewell](https://www.livefreewell.com/collections/all-products/products/power-gloss-1) FREEWELL is a revolutionary haircare brand that aims to transform the personal-care industry through its innovative approach to wellness. Leading the charge is their flagship product, Power Gloss, an ultimate [hair and scalp treatment](https://www.trendhunter.com/trends/hair-renew) that simplifies multiple products into one, delivering remarkable results. Power Gloss can be applied to dry clean or dirty hair outside of the shower, allowing users to [deep condition anytime](https://www.trendhunter.com/trends/the-root-project), anywhere. It works its magic, leaving hair looking and feeling its very best. FREEWELL's ethos centers around [cleanliness and non-toxicity](https://www.trendhunter.com/trends/mela-kera), ensuring their products offer better, faster, and stronger results. Power Gloss defies conventions, representing a new era in hair care. The brand's commitment to social impact is notable, with a portion of its profits dedicated to supporting survivors of human trafficking. With a range of offerings including a travel kit with a branded bamboo comb, FREEWELL is dedicated to enhancing lives and promoting holistic well-being. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 79% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Personalized Haircare:** There is an opportunity to disrupt the haircare industry by creating personalized haircare products that cater to individual needs and preferences. - **Clean Beauty:** The clean beauty trend presents an opportunity for haircare brands to develop non-toxic and environmentally friendly products that deliver exceptional results. - **Socially Conscious Brands:** Brands that prioritize social impact, like FREEWELL, have the potential to disrupt the personal-care industry by aligning their business objectives with social causes. ### Where This Applies - **Personal Care:** Innovations in haircare, such as FREEWELL's Power Gloss, can drive disruptive innovation within the personal care industry by offering new and innovative solutions. - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from disruptive innovations like the Power Gloss, which combines multiple products into one and prioritizes clean beauty. - **Social Impact:** Companies in the personal care industry can create disruptive innovations by incorporating social impact initiatives, similar to FREEWELL's commitment to supporting survivors of human trafficking. ## Related on Trend Hunter - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Hair Care Product Expansions](https://www.trendhunter.com/trends/wella-professionals.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Luxe Haircare Product Formulas](https://www.trendhunter.com/trends/maya-chias-power-fol.md) - [In-Shower Hair Glosses](https://www.trendhunter.com/trends/hair-gloss.md) - [Next-Gen Silicone-Free Haircare](https://www.trendhunter.com/trends/siliclone-hairtech.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md)