# Antioxidant Wrinkle Treatments Dermalogica's Multivitamin Power Firm Combats Fine Lines By Rebecca Byers | Published 2015-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/power-firm References: [dermalogica](http://www.dermalogica.ca/ca/html/products/multivitamin-power-firm-63.html) [Dermalogica's](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream) Multivitamin Power Firm is a skincare solution designed with aging skin in mind. The multifaceted serum aims to improve elasticity, smooth skin and control signs of aging with Vitamin A, as well as [antioxidant vitamins C and E](https://www.trendhunter.com/trends/elizabeth-arden-prevage). Dermalogica's Multivitamin Power Firm is applied by smoothing a small amount of the serum [around the eyes](https://www.trendhunter.com/trends/procollagen-peptide-firming-eye-serum), concentrating on the areas in which aging is most visible. In addition to using silicones as a shield for vulnerable skin by acting as a protective barrier, Dermalogica's Multivitamin Power Firm accelerates the skin's natural healing process in order to best combat lines and encourage firming. Notably, the Multivitamin Power Firm serum is formulated without artificial fragrances and colors. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Antioxidant Skincare:** Creating more skincare products with antioxidants as a featured ingredient can be a trend within the beauty industry. - **Multifaceted Serums:** Developing more serums that aim to improve multiple skin concerns can be a trend within the skincare industry. - **Natural Healing Products:** Producing more skincare products that promote and support the skin's natural healing process can be a trend within the beauty industry. ### Sectors Adopting This - **Beauty:** Beauty companies can explore the use of more antioxidants in skincare product development. - **Skincare:** Skincare brands can create more multifaceted serums designed for specific skin concerns. - **Natural Products:** Companies can develop more products that promote natural skin healing and exclude artificial fragrances and colors. ## Related on Trend Hunter - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md) - [Skin Strengthening Serums](https://www.trendhunter.com/trends/skin-strengthening-serum.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Anti-Aging Firming Creams](https://www.trendhunter.com/trends/antiaging-firming-cream.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Potent Anti-Aging Serums](https://www.trendhunter.com/trends/potent-vitamin-c-formula.md) - [Powerful Anti-Aging Treatments](https://www.trendhunter.com/trends/antiaging-treatments.md)