# Microwaveable Vegan Meals Healthy Choice is Adding Flavorful New Meatless Power Bowls to Its Line By Laura McQuarrie | Published 2018-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/power-bowls References: [walmart](https://www.walmart.com/ip/Healthy-Choice-Power-Bowls-Falafel-Tahini-9-6-Ounce/613122951) & [healthychoice](http://www.healthychoice.com/power-bowls) Healthy Choice currently offers a range of Power Bowls in varieties like Adobo Chicken and Cuban-Inspired Pork, but it is now expanding these options with meatless vegan options that are packed with plant-based proteins. The Falafel & Tahini Power Bowl from Healthy Choice includes wholesome ingredients like a base of [brown rice, quinoa and barley](https://www.trendhunter.com/trends/supergrain-bowls), plus red onions, tomatoes and leafy greens like chard, kale and spinach. The meal is free from artificial colors, flavors and preservatives and can be prepared in the microwave in a matter of minutes. Alongside the Falafel & Tahini variety, Healthy Choice will also be offering meat-free Power Bowls in varieties like Mango Edamame and [Cauliflower Curry](https://www.trendhunter.com/trends/tasty-bite-butter-chickpea-vegetables). These newly launched meals appeal not only to Millennials, but those in the demographic with growing young families as well. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Microwaveable Vegan Meals:** The trend of convenient and healthy microwaveable vegan meals is growing, providing a disruptive innovation opportunity for food companies to cater to the increasing demand for plant-based options. - **Expansion of Meatless Power Bowls:** The expansion of meatless power bowls by Healthy Choice showcases the trend towards incorporating more meat-free options into convenience foods, presenting a disruptive innovation opportunity for food manufacturers to tap into the expanding market of health-conscious consumers. - **Plant-based Proteins:** The inclusion of plant-based proteins in vegan power bowls reflects the trend of consumers seeking protein alternatives beyond traditional meat sources, presenting a disruptive innovation opportunity for companies to develop and market innovative plant-based protein products. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry has the opportunity to innovate by developing and producing a wide variety of microwaveable vegan meals to cater to the growing demand for convenient and healthy plant-based options. - **Convenience Food:** The convenience food industry can seize the opportunity by expanding their product offerings to include more meatless power bowls, targeting health-conscious consumers seeking quick and nutritious meal options. - **Plant-based Protein Supplements:** The plant-based protein supplement industry has the chance to capitalize on the popularity of plant-based proteins by developing innovative products and marketing them as key components of healthy vegan power bowls. ## Related on Trend Hunter - [Plant-Based Protein Cups](https://www.trendhunter.com/trends/plant-powered-meal-bowls.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Frozen Falafel Bowls](https://www.trendhunter.com/trends/frozen-falafel-bowls.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [Plant-Based Entrée Bowls](https://www.trendhunter.com/trends/plant-based-entree.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Free-From Frozen Bowl Meals](https://www.trendhunter.com/trends/bettr-bowl.md) - [Globally Inspired Microwavable Lunches](https://www.trendhunter.com/trends/bonduelle-lunch-bowls.md)