# Functional Power Bars These Superfood Power Bar Snacks Suit Different Times of Day By Laura McQuarrie | Published 2020-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/power-bar-snack References: [thedieline](https://thedieline.com/blog/2020/12/18/btr-bar-for-every-time-of-the-day) [B.T.R.](https://www.trendhunter.com/trends/protein-bar-sampler) Bar is a new line of power bar snacks that are infused with superfoods and perfect for enjoying at different times of the day. Each bar is wrapped in a different color that offers a hint at its essence and the functional benefits it provides. While the vibrant red color of the Energy bar is meant to be eaten during daylight hours, others like [Zen](https://www.trendhunter.com/trends/oakberry-matcha) and Recharge use cooler colors to communicate that they're more supportive during the evening. The power bars are plant-based and boast formulas that are free from gluten, dairy and soy. Fueled by adaptogens and superfoods, the power bars are nourishing pick-me-ups that come in guilt-free, satisfying flavors like CInnamon Cookie Dough, Cherry Chocolate Chip and Dark Chocolate Brownie. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Infused Superfood Snacks:** Disruptive innovation opportunity: Develop new flavors and combinations of superfoods and adaptogens to create unique infused snacks. - **Time-specific Power Bars:** Disruptive innovation opportunity: Design power bars that cater specifically to different times of the day, providing functional benefits tailored to the user's needs. - **Plant-based Guilt-free Bars:** Disruptive innovation opportunity: Explore the development of new plant-based ingredients and formulations for guilt-free power bars with satisfying flavors. ### Industries Being Reshaped - **Health Food:** Disruptive innovation opportunity: Integrate adaptogens and superfoods into a wider range of health food products to meet the growing demand for functional snacks. - **Sports Nutrition:** Disruptive innovation opportunity: Develop time-specific power bars to enhance athletic performance and support recovery based on specific training phases. - **Convenience Snacks:** Disruptive innovation opportunity: Create new plant-based power bar options for the convenience snack industry, tapping into the trend of healthier on-the-go snacking. ## Related on Trend Hunter - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md) - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Nutritious Breakfast Bars](https://www.trendhunter.com/trends/superfood-energy-bar-peanut-chocolate-bar.md) - [Superfood Protein Bars](https://www.trendhunter.com/trends/superefood-protein-bar.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Mood-Boosting Superfood Seedbars](https://www.trendhunter.com/trends/superfood-seedbar.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)