# Anti-Microfiber-Shedding Outerwear Houdini & Polartec Launched the Ocean-Friendly Power Air Houdi By Grace Mahas | Published 2019-11-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/power-air-houdi References: [houdinisportswear](https://houdinisportswear.com/en-us/clothing/sweaters-hoodies/ws-power-air-houdi-129094?color=129094073) & [houdinisportswear](https://houdinisportswear.com/en-us/clothing/sweaters-hoodies/ms-power-air-houdi-229094) Fleece has a huge environmental impact due to the amount of microfiber -- tiny particles of synthetic fabric that shed in washing machines and end up as pollutants in our oceans -- and in an effort to create a material that's equally as warm without the impact, outerwear brand [Houdini](https://www.trendhunter.com/trends/clean-laundry-detergent) partnered with [Polartec](https://www.trendhunter.com/trends/deep-sea-diver) to create the Power Air Houdi. The Power Air Houdi is made up of insulating fibers in small pockets that shed up to 80 percent less microfibers compared to [traditional fleece](https://www.trendhunter.com/trends/formafleece). The material has been incorporated into two stylish and practical jackets that can be worn all year long. It boasts a slim fit with a high collar hood abd extended sleeves with thumb loops ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Microfiber-reducing Apparel:** The use of materials that shed significantly fewer microfibers compared to traditional fabrics can be a disruptive innovation opportunity for the fashion industry. - **Eco-friendly Insulating Technology:** Developing more sustainable and ocean-friendly insulation technology for clothing that incorporates materials like the Power Air Houdi can be a trend for outdoor sports and apparel brands. - **Year-round Practical Jackets:** Creating versatile outerwear designs with functional features, such as those found in the Power Air Houdi, can be a trend for fashion brands targeting consumers looking for apparel that can be used all year long. ### Where This Applies - **Fashion:** The Power Air Houdi and other eco-friendly insulating materials can disrupt the traditional fashion industry by offering consumers alternative options that are environmentally friendly. - **Outdoor Sports:** Outdoor sports and apparel brands can benefit from eco-friendly insulating technology such as the Power Air Houdi as it appeals to consumers who are environmentally conscious as well as those who seek quality gear for their outdoor activities. - **Sustainable Textiles:** The development of textiles and materials that have reduced impact on the environment can be a disruptive innovative opportunity for the textile industry. ## Related on Trend Hunter - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Recycled Performance Sweaters](https://www.trendhunter.com/trends/aether-walsh-hooded-anorak.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Consciously Designed Climbing Jackets](https://www.trendhunter.com/trends/m10-anorak.md) - [Eco-Friendly Polyester Materials](https://www.trendhunter.com/trends/unifi.md)