# Daily Wellness Shot Collections POWER 40 is Designed to Provide You with a Daily Nutritional Boost By Katherine Pendrill | Published 2023-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/power-40 References: [fastcasual](https://www.fastcasual.com/news/nekter-powering-up-2023/)  With many consumers vowing to take their health and nutrition seriously in the new year, [Nekter Juice Bar](https://www.trendhunter.com/trends/new-nekter-juice-bar) has just unveiled an innovative new daily boost system called POWER 40. POWER 40 is essentially a set of six individual wellness shots packaged in handy grab-and-go containers that are meant to be taken throughout the day. The system was developed by Nekter Juice Bar and [Lumen](https://www.trendhunter.com/trends/metabolism-tracking), which is a nutrition company that claims to combine Western science with Eastern holistic principles. As Alexis Schulze, Co-Founder and Chief Visionary Officer of Nekter Juice Bar explained in a recent press release: "Our new Power 40 Daily Boost System is a breakthrough innovation, taking a scientific approach to amplifying the impact of wellness shots by targeting and flooding your body with the right elements at the right time from morning to night." Image Credit: Nekter Juice Bar ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 88% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Daily-wellness-shot Collections:** Providing a convenient and targeted way to boost daily nutrition and wellness is a growing trend for health-conscious consumers. - **Holistic-wellness-approach:** Incorporating both Western science and Eastern holistic principles into health products is a trend that is resonating with consumers looking for a more complete approach to wellness. - **Grab-and-go-health-solutions:** Creating convenient, pre-packaged solutions for busy consumers who want to prioritize their health is a trend that is set to continue growing in popularity. ### Sectors Adopting This - **Wellness-food- and Beverage-industry:** As consumers continue to prioritize health and wellness, the wellness food and beverage industry is poised for major growth opportunities. - **Nutrition-supplement-industry:** The nutrition supplement industry can capitalize on the growing demand from health-conscious consumers who want targeted and convenient daily wellness boosters. - **Holistic-wellness-industry:** The holistic wellness industry can leverage the trend towards incorporating Eastern holistic principles into health products to offer a more complete approach to wellness. ## Related on Trend Hunter - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Immunity Support Wellness Shots](https://www.trendhunter.com/trends/remedy-organics-wellness-shots.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Vitamin-Rich Wellness Shots](https://www.trendhunter.com/trends/coldpressed-shot.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md) - [Synergistic Health Shots](https://www.trendhunter.com/trends/romr.md) - [Drinkable Wellness Shots](https://www.trendhunter.com/trends/glow-and-calm-shot.md)