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# Limited-Edition Snowboard Gear
Deus Unveils New 'Powdertools Alternative Snowcraft Collection'

By Niko Pajkovic | Published 2021-12-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/powdertools-alternative-snowcraft-collection
References: [hiconsumption](https://hiconsumption.com/deus-powdertools-alternative-snowcraft-boards/) & [us.deuscustoms](https://us.deuscustoms.com/)

Just in time for the winter season, Deus Ex Machina has unveiled a new [limited edition snowboard apparel capsule](https://www.trendhunter.com/trends/social-club-x-686) titled 'Powdertools Alternative Snowcraft Collection.'

The new fashion-forward [ski and snowboard clothing collection](https://www.trendhunter.com/trends/kith-for-columbia-nse-collection) delivers a range of items, including six novel jackets, a handful of sweatshirts, and t-shirts, all of which are offered in multiple color options. In addition, the collection includes a pair of [old-school-inspired snowboard models](https://www.trendhunter.com/trends/k2-ski-collection) that come with custom binding collabs dubbed the 'Tizona 2.0' and the 'Stubby.'

Designed by professional snowboarder Yusuke Toyoma, the 'Tizona 2.' is a 63.77″ big-mountain powder board with a unique 3D nose design. Meanwhile, the 'Stubby' comes in at 58.66″ length, making it the far shorter and broader board of the two. Both boards feature a construction that combines P-TEX4000 graphite, carbon fiber, poplar, bamboo, and triaxial fiberglass.

Image Credit: Deus Ex Machina

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 2% | Activity: 18% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Limited-edition Snowboard Gear:** Deus Ex Machina's new limited edition snowboard apparel capsule collection presents a disruptive innovation opportunity in the ski and snowboard clothing space.
- **New Fashion-forward Ski and Snowboard Clothing Collection:** The newly launched ski and snowboard clothing collection by Deus Ex Machina offers a disruptive innovation opportunity in the fashion industry.
- **Old-school-inspired Snowboard Models:** The 'Tizona 2.0' and 'Stubby' snowboards by professional snowboarder Yusuke Toyoma under the 'Powdertools Alternative Snowcraft Collection' present a disruptive innovation opportunity in the snowboarding equipment industry.

### Who This Affects Most

- **Ski and Snowboard Clothing Industry:** Deus Ex Machina's limited edition 'Powdertools Alternative Snowcraft Collection' offers a new take in the ski and snowboard clothing industry.
- **Fashion Industry:** Deus Ex Machina's new fashion-forward ski and snowboard clothing collection presents a distinctive opportunity in the fashion industry.
- **Snowboarding Equipment Industry:** Yusuke Toyoma's 'Tizona 2.0' and 'Stubby' snowboards under the 'Powdertools Alternative Snowcraft Collection' presents a disruptive innovation opportunity in the snowboarding equipment industry.

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