# Mineralized Powdered Toothpaste The Trace Mineral Toothbrush Powder is an All-Natural Substitute By M | Published 2015-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powdered-toothpaste References: [trndmonitor](http://trndmonitor.com/oral-care-spotlight-the-dirt-trace-mineral-tooth-brushing-powder/) & [givemethedirt](http://givemethedirt.com/products/the-dirt-trace-mineral-tooth-powderhttp://trndmonitor.com/oral-care-spotlight-the-dirt-trace-mineral-tooth-brushing-powder/) Offering a substitute to traditional toothpastes, this trace mineral tooth brushing powder is a mineralized alternative to taking care of your teeth. The Dirt - Trace Mineral Tooth Brushing Powder reverts back to pre-modern ways of taking care of your teeth using bentonite clay that is free of [fluoride](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste). Diverging from gel forms of toothpaste, this mineral tooth brushing powder comes in a glass jar filled with a mineralized mixture made from gentle bentonite clay, cinnamon, baking soda and all natural essential oils that work to naturally break down dirt build up on the enamel making a great [all-natural alternative to modern toothpaste](https://www.trendhunter.com/trends/aesop-toothpaste). To use The Dirt, simply wet the toothbrush, add the powder till it forms a paste and apply to teeth. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **All-natural Oral Care:** An opportunity to introduce products and services that promote natural and sustainable oral care. - **Mineral-based Products:** An opportunity to develop product lines that incorporate mineral-rich ingredients for a variety of personal care applications. - **Alternative Toothpaste Applications:** A chance to introduce new forms of toothpaste and oral care that diverge from traditional gel products and offer alternatives. ### Where This Applies - **Personal Care:** Companies in the personal care industry can explore incorporating natural and mineral-based ingredients in their product formulations and creating alternatives to traditional toothpaste products. - **Sustainable Lifestyle:** Brands that cater to the sustainable lifestyle demographic can expand their product range by introducing natural and eco-friendly oral care products. - **Nutrition and Wellness:** Businesses in the nutrition and wellness industry can offer consumers products that bring the benefits of minerals and natural ingredients to oral care. ## Related on Trend Hunter - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/dental-powder-for-dogs.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Science-Backed Oral Care](https://www.trendhunter.com/trends/brightboost-whitening-powder.md)