# Crunchy Low-Calorie Peanut Powders PB2 Crunchy Powdered Peanut Butter is Flavorful and Versatile By Michael Hemsworth | Published 2020-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/powdered-peanut-butter References: [shop.pb2foods](https://shop.pb2foods.com/products/pb2-crunchy-powdered-peanut-butter) & [shop.pb2foods](https://shop.pb2foods.com) The [PB2](https://www.trendhunter.com/trends/plant-protein-bar-1) Crunchy Powdered Peanut Butter is a flavorful and textural alternative to conventional peanut butter that will enable consumers to incorporate it into a range of recipes. The product contains 70% less calories than conventional peanut butter and also features [five grams of plant-based protein](https://www.trendhunter.com/trends/protein-peanut-butter) to make it a satisfying option for use in smoothies or baking. The crunchy texture of the product will help to satisfy consumers who are seeking out a more experiential option to enjoy in their favorite recipes. The PB2 Crunchy Powdered Peanut Butter maintains a [free-from recipe](https://www.trendhunter.com/trends/whole-earth-100-nuts) like the brands other products, and is vegan, Kosher, gluten-free and non-GMO. The product is well-suited for being enhanced with salt and sugar for a completely customized taste experience. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Low-calorie Peanut Powders:** The trend towards low-calorie options in the peanut butter market presents an opportunity for disruptive innovation in creating flavorful alternatives with reduced calories. - **Plant-based Protein:** The growing demand for plant-based protein sources opens up opportunities for disruptive innovation in incorporating protein-rich ingredients into food products like powdered peanut butter. - **Experiential Food Products:** The desire for more experiential food options creates disruptive innovation opportunities in developing products with unique textures, like crunchy powdered peanut butter. ### Who This Affects Most - **Nutrition and Health Food:** The low-calorie peanut powder trend presents innovation opportunities for nutrition and health food companies to create convenient alternatives to traditional peanut butter. - **Food Manufacturing:** Food manufacturing companies can capitalize on the trend of plant-based protein by incorporating protein-rich powdered peanut butter into a variety of food products, ranging from smoothies to baked goods. - **Food Technology:** The development of experiential food products like crunchy powdered peanut butter requires innovation in food technology to create unique textures and flavors. ## Related on Trend Hunter - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Peanut Flour Baking Mixes](https://www.trendhunter.com/trends/pb2-pantry.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/crispy-crunchy-peanut-butter-cookies.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Crunchy Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-snacks1.md) - [Extra-Chocolatey Cookie Mixes](https://www.trendhunter.com/trends/double-chocolate-chip-cookie-mix.md)