# Instant Craft Beers 'To Øl' Developed a Powdered Alcohol Beer for Consumption Anywhere By Laura McQuarrie | Published 2016-10-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/powdered-alcohol References: [digitaltrends](http://www.digitaltrends.com/cool-tech/instant-craft-beer/?utm_source=feedly&utm_medium=webfeeds) & [aortafood](http://aortafood.com/to-ol-instant-craft-beer/) Powdered alcohol has been a controversial invention, particularly for the ease in which water can be turned into rum, vodka or a flavored cocktail. Now, TO Øl, a self-described Danish "gypsy brewery" has developed an instant craft-beer powder of its own, stating: "We have for while been wanting to provide quality beers in situations which normally doesn’t encourages it due to the natural physics of beer." The powder-making process takes inspiration from freeze-dried goods, such as fruit and coffee. For the creation of its unique product, TO Øl teamed up with a German food processing company to freeze dry four beer types: a fruity IPA, a hoppy IPA, a dry pilsner and what it calls a "deep beer brewed with coffee." The instant beer powder is meant to be combined with an original alcohol and sparkling water to create an easy-to-make drink that can be enjoyed in a variety of different settings. Currently, there are no plans to release the powder to the public. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Powdered-alcohol Innovations:** The development of instant craft beer powder opens up a new wave of powdered-alcohol innovation encouraging new products opportunities. - **Alternative Beverage Formats:** Creating instant craft beer powder is an alternative and innovative beverage format, which could inspire other brewers to explore non-traditional formats. - **Convenience-oriented Products:** Instant craft beers help create convenient products for drinking on the go, opening up opportunities for new convenience-oriented products. ### Who This Affects Most - **Alcohol Manufacturing:** Instant craft beer powder is a disruptive innovation opportunity for alcohol manufacturers looking for alternative formats and products. - **Food and Beverage Processing:** The partnership to create instant craft beer powder was with a German food processing company, disrupting the industry by creating new products. - **Travel and Hospitality:** Instant craft beer powder appeals to those interested in enjoying high-quality beer in travel or social scenarios that lack the traditional means to serve beer, opening opportunities for innovation in travel, tourism, and events. ## Related on Trend Hunter - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Collaborative Alcohol-Free Brands](https://www.trendhunter.com/trends/powell-brewery.md) - [Botanically-Powered Alcohol-Free Beers](https://www.trendhunter.com/trends/on-beer.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Instant Probiotic Tea Powders](https://www.trendhunter.com/trends/instant-kombucha.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md)