# Squirrel-Inspired Makeup Brushes Real Techniques' PowderBleu Range Boasts FauxBleu Technology By Laura McQuarrie | Published 2017-06-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/powderbleu References: [teenvogue](http://www.teenvogue.com/story/real-techniques-powderbleu-makeup-brushes-blue-squirrels) & [realtechniques](https://realtechniques.com/c/new) There are plenty of [novelty makeup brushes](https://www.trendhunter.com/trends/blendsmart) on the market right now, but one of the most interesting new additions will be Real Techniques' PowderBleu range, which is set to launch soon. What makes this particular collection a standout is the inspiration behind the bristles of the six-piece range—blue squirrels. Since blue squirrels have coats that are extremely soft and shiny, Real Techniques created [synthetic hairs](https://www.trendhunter.com/trends/mela-keras-le-brush) and its own FauxBleu technology to mimic the properties of authentic squirrel hair. The result creates makeup brushes that allow for a flawless, even finish. To emphasize the unique inspiration behind the makeup brushes, as well as the name of the collection, Real Techniques brushes boast a [deep blue color palette](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection) that's decorated with gold accents. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Sustainable Makeup Brushes:** Developing synthetic and eco-friendly makeup brushes inspired by nature can disrupt the beauty industry with sustainable material innovations. - **Animal-inspired Cosmetics:** Incorporating animal-inspired designs can create a unique selling point in the makeup industry and appeal to animal-loving customers. - **Technology-enhanced Brushes:** Adopting technology in makeup brush production can create innovative brushes with enhanced performance capabilities, redefining the makeup industry's quality standards. ### Who This Affects Most - **Cosmetics:** By integrating synthetic and sustainable materials, cosmetic companies could differentiate themselves from competitors with a more ethical and eco-friendly brand image. - **Fashion Accessories:** Bringing animal-inspired designs to other fashion accessories such as hats, gloves or scarves can create a whole product series, targeting animal-loving consumers. - **Artificial Intelligence:** Artificial intelligence can be harnessed in makeup production, optimizing the design and development of brushes to provide better performance capabilities. ## Related on Trend Hunter - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Nonabsorbent Makeup Sponges](https://www.trendhunter.com/trends/makeup-saver-sponge.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md)