# Powder-to-Foam Face Washes UpCircle Beauty's New Face Wash Uses Upcycled Willow Bark & Rice Lees By Laura McQuarrie | Published 2026-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powder-to-foam-face-wash References: [us.upcirclebeauty](https://us.upcirclebeauty.com/products/foaming-face-wash)  UpCircle Beauty's Powder to [Foam](https://www.trendhunter.com/trends/mask-to-foam-cleanser) Face Wash with Willow Bark + Papaya Enzymes is a non-stripping, soap-free facial cleansing solution that lifts makeup, sunscreen, oil and impurities with ingredients upcycled from agricultural and food industry by-products. Unlike most facial cleansers on the market that feature water as the primary ingredient, this powder-to-foam cleanser lists cornstarch, followed by hero ingredients like papaya enzymes, upcycled willow bark, and upcycled rice lees. While papain (the enzyme from papaya) helps to dissolve the cellular glue holding dead skin cells to the face, willow bark lends clarifying benefits and rice lees boost softness and radiance. According to UpCircled Beauty, a little goes a long way. Only a coin-sized amount of the plant-powered product is needed, meaning that one bottle can deliver hundreds of cleanses. ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 93% | Activity: 93% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Waterless Skincare:** Powder-based formats reduce reliance on water-heavy formulations while creating room for lighter shipping, longer shelf life, and concentrated beauty routines. - **Upcycled Ingredients:** Agricultural and food by-products are gaining value as functional cosmetic inputs that combine sustainability claims with recognizable skin benefits. - **Enzyme Cleansing:** Plant-derived enzymes support gentle exfoliation in daily-use cleansers, expanding alternatives to harsher scrubs and stripping surfactants. ### Who This Affects Most - **Beauty and Personal Care:** Sustainable cleanser formats are reshaping product development around concentrated formulas, low-waste packaging, and performance-led natural ingredients. - **Sustainable Packaging:** Waterless products create demand for smaller, lighter, and refill-friendly containers that support reduced material use across beauty supply chains. - **Agrifood By-products:** Cosmetic applications offer new commercial pathways for overlooked ingredients such as rice lees and willow bark from existing production streams. ## Related on Trend Hunter - [K-Beauty Powder Ampoules](https://www.trendhunter.com/trends/glutathione-collagen-powder-ampoule.md) - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Artistic Botanical Face Cleansers](https://www.trendhunter.com/trends/m19minus-the-purge-000-monster-beads.md) - [Caribbean Superfood Skincare](https://www.trendhunter.com/trends/sweet-july-skin.md) - [Food Waste Face Masks](https://www.trendhunter.com/trends/eco-face-mask.md) - [Powder-to-Foam Face Washes](https://www.trendhunter.com/trends/powdertofoam-face-wash.md) - [Powder-to-Foam Face Cleansers](https://www.trendhunter.com/trends/neutrogena-gentle-foaming-cleanser-concentrate.md) - [Powdered Facial Cleansers](https://www.trendhunter.com/trends/powdered-facial-cleanser.md) - [Powder-to-Foam Face Washes](https://www.trendhunter.com/trends/zero-waste-face-cleanser.md)