# Powdered Body Washes The Bawdy Wash is a Water-Activated Powder-to-Foam Cleanser By Laura McQuarrie | Published 2021-03-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/powder-to-foam-cleanser References: [thezoereport](https://www.thezoereport.com/beauty/waterless-beauty-products-may-just-be-the-future-of-the-industry) & [bawdybeauty](https://www.bawdybeauty.com/products/the-bawdy-wash) The Bawdy Wash is a [powder-to-foam cleanser](https://www.trendhunter.com/trends/cleansing-facial-powder) that sets itself apart from traditional liquid body washes with formulas that are mostly water. Instead of being comprised of 70 to 90% water, this water-activated product takes the form of a powder that's easy to use and [safe for marine life](https://www.trendhunter.com/trends/foaming-body-wash). According to the brand, "one bottle of the product replaces five bottles of traditional liquid body soap," which helps to minimize its footprint. The sustainable, nourishing and non-toxic formula is made with ingredients like [seaweed and kaolin clay](https://www.trendhunter.com/trends/osea-malibu), plus invigorating florals for a richly sensory shower experience. As a product that's unlike traditional body washes, this one has a shaker top that makes it easy to dispense a handful of the powder in the shower to create a foaming lather. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 86% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Water-activated Personal Care:** A trend towards powdered, water-activated personal care products is disrupting traditional liquid-based formulations for a more eco-friendly approach. - **Multi-functional Personal Care:** A trend towards highly concentrated formulations, such as The Bawdy Wash, that offer multiple benefits and replace the need for multiple products is disrupting the traditional personal care market. - **Sensory Shower Experiences:** A trend towards incorporating invigorating florals and sensorial experiences into personal care products, such as The Bawdy Wash, is disrupting the traditional fragrance-free personal care market. ### Where This Applies - **Personal Care:** Powdered and water-activated personal care products are disrupting the traditional liquid-based market, offering eco-friendly solutions with concentrated, multi-functional formulations. - **Eco-friendly Consumer Goods:** A trend towards water-activated personal care products is disrupting traditional formulations in the consumer goods market, offering more eco-friendly alternatives with minimal environmental impact. - **Sensory Branding:** A trend towards incorporating invigorating florals and sensorial experiences into personal care products is disrupting traditional fragrance-free personal care branding, offering unique sensory experiences for consumers. ## Related on Trend Hunter - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Exfoliating Shower Foams](https://www.trendhunter.com/trends/exfoliating-body-washes.md) - [Luxurious Free-From Body Washes](https://www.trendhunter.com/trends/method-dream-foam-body-wash.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Functional Body Mousses](https://www.trendhunter.com/trends/cloud-wash.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md)