# Caffeinated Powder Sunscreens mCaffeine's Brush-On Sunscreen Soothes Inflammation & Repairs Damage By Laura McQuarrie | Published 2022-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powder-sunscreen References: [idiva](https://www.idiva.com/beauty/tips/latest-makeup-and-skincare-launches-in-august-you-can-upgrade-your-stock-with/18038438) & [mcaffeine](https://www.mcaffeine.com/products/coffee-powder-sunscreen-spf-30-pa) mCaffeine, India's first personal care brand with caffeinated products, launched a [powder sunscreen](https://www.trendhunter.com/trends/flush-protect-spf-45) that's versatile and packed with benefits. The powered sun protection formula is lightweight and sheer yet useful for delivering hours of protection. The Coffee Powder Sunscreen SPF 30 PA+++ helps to absorb excess oil and it delivers water-resistant protection when it is worn alone or under makeup. The energizing powdered sunscreen formula contains almond oil and Vitamin E as [natural sunscreen agents](https://www.trendhunter.com/trends/instanatural-vitamin-c), along with oil-controlling Kaolin clay. While the inclusion of coffee is useful for soothing inflammation, [antioxidant-rich caffeine](https://www.trendhunter.com/trends/antioxidantrich-sun-care) charges the formula with benefits for repairing UV damage. The Coffee Powder Sunscreen from mCaffeine is also available in a SPF 50 PA+++ format that's just as mattifying, comfortable, protective and easy to brush on as needed. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 80% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Caffeinated Personal Care Products:** Exploring the potential of caffeine as an ingredient for personal care products that can provide unique benefits. - **Powder Sunscreens:** Developing powder-based sunscreens that are lightweight, sheer, and versatile, and can provide long-lasting sun protection. - **Natural Sunscreen Agents:** Increasing the usage of natural agents like almond oil and Vitamin E in sunscreen products that can provide added benefits and are eco-friendly. ### Industries Being Reshaped - **Personal Care:** Personal care companies can invest in developing innovative products using caffeine and natural ingredients to cater to the growing demand for effective and unique personal care products. - **Cosmetics:** Cosmetic companies can develop powder-based sunscreens that can be used as a standalone product or under makeup and provide long-lasting, lightweight sun protection. - **Health and Wellness:** Health and wellness companies can explore the potential of caffeine as an ingredient in their products to provide added benefits and work towards promoting healthy living. ## Related on Trend Hunter - [Caffeine-Infused Sunscreens](https://www.trendhunter.com/trends/caffeinated-sunscreen.md) - [Caffeine-Infused SPF Blends](https://www.trendhunter.com/trends/caffeinated-spf.md) - [Edible Sun Care Products](https://www.trendhunter.com/trends/edible-sun-care.md) - [Airy Sunscreen Foams](https://www.trendhunter.com/trends/sunscreen-foam.md) - [Green Tea-Inspired Sunscreens](https://www.trendhunter.com/trends/antioxidantrich-sun-care.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md)