# Unimpressed Large-Scale Ads The Powder Mountain Resort Campaign Says Size Matters By Amelia Roblin | Published 2011-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/powder-mountain-resort-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/powder_mountain_resort_moon) & [powdermountain](http://www.powdermountain.com/) The message communicated by the [Powder Mountain Resort](https://www.trendhunter.com/trends/powder-room) campaign is a plain one -- apparently it is one enormous hill! Designed by the [Super Top Secret](https://www.trendhunter.com/trends/jazzercise-super-nice) [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign), these simplistic prints try to convey the immense scale of these ski slopes, as the alpine region outsizes the pyramids of Giza, the Great Wall of China and Europe. Starring a little cartoon man who evidently has first-hand experience of what the ads are attempting to convey, the Powder Mountain Resort campaign asserts that by comparison; this holiday destination dwarfs a dinosaur, Texas and big chunks of the moon. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Simplistic Advertising:** Simplistic advertising campaigns like Powder Mountain Resort's can be effective at conveying messages with a memorable visual impact. - **Scale Comparison:** Using size comparisons in advertising can be a powerful way to communicate the vastness of a product or service. - **Cartoon Mascots:** Cartoon mascots like the little man in Powder Mountain Resort's campaign can add an element of humor and approachability to advertising. ### Sectors Adopting This - **Travel and Tourism:** The travel and tourism industry can benefit from using size comparison messaging in advertising campaigns to emphasize the vastness of their destinations. - **Advertising:** Advertising agencies can incorporate simplistic visual elements and cartoon characters to create memorable and effective advertising campaigns. - **Outdoor Recreation:** Companies that specialize in outdoor recreation, such as ski resorts, can use size comparisons to convey the vastness of their facilities and activities to potential customers. ## Related on Trend Hunter - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md)