# Powdery Gourmand Perfumes Powder Love by Juliette Has a Gun Has Marshmallow & Cotton Candy Notes By Laura McQuarrie | Published 2025-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powder-love References: [fragrantica](https://www.fragrantica.com/news/Juliette-Has-a-Gun-Powder-Love-23190.html) & [juliettehasagun](https://www.juliettehasagun.com/en/products/powder-love)  [Juliette Has a Gun](https://www.trendhunter.com/trends/gourmand-caramel), the brand best known for its single-ingredient [Not A Perfume](https://www.trendhunter.com/trends/scented-body-oil), has officially unveiled its newest creation: Powder Love, a scent that captures airy sweetness and powdery warmth. This nostalgic perfume opens with a whimsical burst of cotton candy and marshmallow, instantly evoking childhood treats and playful indulgence. As it settles, delicate orange blossom and candied almond add a creamy, floral warmth that feels both nostalgic and sophisticated. The dry-down lingers with a sensual blend of tonka bean, Ambroxan, and musk for a soft, skin-like, and subtly addictive experience. [Gourmand perfumes](https://www.trendhunter.com/trends/irresistible-nectar) have always existed in the fragrance world, but they are especially in demand as people cut back on consuming sugar and invest in alternative, sensorial ways to indulge. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 64% | Activity: 62% | Freshness: 50% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Scent Experiences:** The rise of fragrances that evoke childhood memories and indulgent treats presents a unique opportunity for brands to develop perfumes that offer emotional connections. - **Sugar-free Sensory Indulgence:** As consumers seek alternatives to sugary treats, there is a growing market for gourmand fragrances that provide a non-edible yet indulgent experience. - **Layered Olfactory Journeys:** Complex scents with evolving notes like Powder Love's blend of floral, sweet, and musky elements offer opportunities for creators to craft multi-dimensional fragrance experiences. ### Where This Applies - **Luxury Fragrance:** The perfume industry continues to innovate with sophisticated gourmand scents that appeal to consumers seeking luxurious self-care and indulgence. - **Wellness and Self-care:** The intersection of fragrance and wellness presents disruptive opportunities as consumers look for scents that provide both sensory pleasure and emotional wellness. - **Sustainability in Perfumery:** As demand increases for fragrances that replicate the indulgent appeal of sweets without consumption, sustainable sourcing of ingredients like Ambroxan becomes increasingly crucial. ## Related on Trend Hunter - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Candied Violet Fragrances](https://www.trendhunter.com/trends/violet-sucre-by-le-monde-gourmand.md) - [Layered Cocoa Fragrances](https://www.trendhunter.com/trends/choco-loco.md) - [Whimsical Mischief Fragrances](https://www.trendhunter.com/trends/angels-powder.md) - [Textured Gourmand Fragrances](https://www.trendhunter.com/trends/Textured-gourmand-fragrances.md) - [Pink Marshmallow Fragrances](https://www.trendhunter.com/trends/yum-boujee-marshmallow.md) - [Salty-Sweet Gourmand Fragrances](https://www.trendhunter.com/trends/queens-caramel.md) - [Indulgent Candy Fragrances](https://www.trendhunter.com/trends/vanilla-candy-rock-sugar.md) - [Cocooning Cereal Milk Perfumes](https://www.trendhunter.com/trends/lil-softie.md)