# Dewy Powder Highlighters Stila Cosmetics' 'Heaven's Dew' Boasts a Cream-to-Powder Formula By Laura McQuarrie | Published 2018-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powder-highlighter References: [refinery29](https://www.refinery29.com/stila-heavens-dew-all-over-glimmer-review) & [stilacosmetics](https://www.stilacosmetics.com/) Skin that appears glowing and healthy is so desirable that the term "dewy" has become a popular term used to describe a range of cosmetics that promote a lit-from-within look—and [Stila Cosmetics](https://www.trendhunter.com/trends/stila-cosmetics) is now introducing its own unique take on the term with its Heaven's Dew highlighter. Previously, Stila launched its Heaven's Hue highlighter in a bouncy, putty-like formula. Now, Heaven's Dew introduces yet another innovative formula that goes from a [cream to a powder](https://www.trendhunter.com/trends/halo-glow-powder-filter). As such, the product helps to provide an incredible sheen to the skin, as well as a staying power that can't be found with most comparable dewy cosmetics. The versatile Heaven's Dew highlighter can be used on the cheeks and body, as well as tapped across the eyelids as a [shimmery eye gloss](https://www.trendhunter.com/trends/kimchi-chic-beauty). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cream-to-powder Formulas:** The trend of cream-to-powder formulas in cosmetics presents an opportunity for brands to create innovative products that offer a long-lasting, glowing finish. - **Lit-from-within Look:** The demand for cosmetics that promote a lit-from-within look creates opportunities for brands to develop dewy and radiant formulas that enhance natural skin luminosity. - **Multi-purpose Highlighters:** The rise of multi-purpose highlighters that can be used on different areas of the face and body offers brands a chance to create versatile products that cater to consumers' practical needs. ### Where This Applies - **Cosmetics:** Cosmetics industry can capitalize on the trend of dewy powder highlighters by creating innovative formulas and packaging to meet consumers' desire for a radiant and long-lasting glow. - **Skincare:** The skincare industry has an opportunity to integrate dewy powder highlighters into skincare routines, offering products that provide both skincare benefits and a glowing appearance. - **Fashion:** The fashion industry can explore innovative collaborations with beauty brands to incorporate dewy powder highlighters as part of runway looks, enhancing models' natural radiance and adding an extra dimension to the overall aesthetic. ## Related on Trend Hunter - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Illuminating Soild Oil-Serums](https://www.trendhunter.com/trends/futuredew-solid.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md)