# Lotion-to-Powder Dry Shampoos R&Co Bleu Vapor Was Inspired by Makeup Primer & Moisturizer By Laura McQuarrie | Published 2022-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powder-dry-shampoo References: [allure](https://www.allure.com/story/best-of-beauty-breakthrough-awards-winners) & [randco](https://www.randco.com/products/vapor-lotion-to-powder-dry-shampoo) The R&Co Bleu Vapor Lotion to Powder Dry Shampoo is a standout product that was created to help maintain the look of a blowout without adding texture and taking away shine. Unlike most dry shampoos that are formulated with absorbent clays and starches, this unique formula was inspired by makeup primers and moisturizers. Hallie Feigenbaum, head of product development for R+Co, said "I wanted something you could massage into your scalp that felt as luxurious as moisturizer and that you touch up just where you're sweaty or a little oily." The innovative [R+Co Bleu](https://www.trendhunter.com/trends/rcolor) Vapor Lotion to Powder Dry Shampoo is one of the products that was recently recognized in the 2022 Allure Best of Beauty Awards in the Breakthroughs category. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 85% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Lotion-to-powder Formulations:** Companies should explore using lotion-to-powder formulations in diverse products, like hair care, makeup, and personal care items, to create unconventional textures and improve user experience. - **Inspiration From Other Industries:** Businesses should look to other industries outside their own for inspiration in product development, as seen with R&Co Bleu Vapor dry shampoo's usage of makeup primer and moisturizer ingredients. - **Luxurious Touch Ups:** There is an opportunity in the market for more luxurious touch-up products like the R&Co Bleu Vapor Lotion to Powder Dry Shampoo that allow users to maintain their looks without sacrificing comfort and quality. ### Industries Being Reshaped - **Hair Care:** Hair care brands have the opportunity to innovate by introducing unconventional textures, like lotion-to-powder formulas, into their products to improve user experience and differentiate themselves from competitors. - **Makeup:** Makeup brands can explore using unconventional ingredients and formulas, like those used in R&Co Bleu Vapor dry shampoo, to provide new textures and enhance user experience for their customers. - **Personal Care:** Personal care brands can expand into touch-up products that provide users with a luxurious, moisturizing experience, like the R&Co Bleu Vapor Lotion to Powder Dry Shampoo, for freshening up on-the-go. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-con-arrowroot.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md)