# Speckled Face Editorials This Powder Beauty is Highlighted Within Alex But's Fashion Shoot By Anne Booth | Published 2013-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/powder-beauty References: [behance.net](http://www.behance.net/gallery/photographer-Alex-Buts/10492287) & [behance.net](http://www.behance.net/gallery/Powder-beauty/10359549) The powder beauty we see in Alex But's fashion photos is pale as a ghost. A pigmented blue power is used to dust the model's entire face, and even her eyelashes are coated in the substance. In the first photograph, the model stares up above, with a bright white light blinding her eyes. A [blue powder](https://www.trendhunter.com/trends/getset-blur-set-matte) falls down around her eyes, where her lips are also coated with the blue color. With a white backdrop, the powder also falls from the model's face onto the space around her. Smears of blue can also be seen across the walls. The last photos are divided; the background becomes darker, as the blue color is rubbed onto the space. The light becomes more dim where the powder beauty becomes a part of her surroundings, the blue pigment taking over. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Powder Beauty Trend:** This trend showcases the use of pigmented powders to create unique and striking beauty looks, presenting opportunities for innovative makeup products and techniques. - **White Backdrop Aesthetic:** The use of a white backdrop in fashion photography creates a minimalistic and ethereal aesthetic, opening doors for innovative lighting techniques and unconventional compositions. - **Incorporating Surroundings:** This trend emphasizes the integration of the subject with their environment, presenting opportunities for creative collaborations between fashion and interior design industries. ### Who This Affects Most - **Beauty and Cosmetics:** The powder beauty trend offers disruptive opportunities for the creation of unique pigmented powders, innovative application techniques, and collaborations with fashion brands. - **Fashion Photography:** The white backdrop aesthetic trend opens up disruptive innovation opportunities for lighting equipment, post-processing software, and unconventional compositions in fashion photography. - **Fashion and Interior Design:** The trend of incorporating surroundings presents disruptive innovation opportunities for fashion and interior design collaborations, creating cohesive visual experiences in both industries. ## Related on Trend Hunter - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md)