# Bodybuilding Animal Ads The Povna Chasha Dishwashing Liquid Campaign Promises 'Fat No More' By Meghan Young | Published 2013-07-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/povna-chasha-dishwashing-liquid References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/povna-chasha-dish-washing-liquid-pig-goose-salmon/) Animals as muscular as those depicted in the Povna Chasha Dishwashing Liquid ad campaign are as rare as a unicorn. Of course, the [absurd nature of the images](https://www.trendhunter.com/trends/moist-humor) were created with people's imaginations in mind. As well as with the hope of producing a chuckle here and there. The tag line reads, 'Fat no more,' and by the looks of it, there doesn't seem to have been any fat to begin with. Conceived and executed by Geometry Global, an ad agency based in Moscow, Russia, the Povna Chasha Dishwashing Liquid ad campaign was art and creative directed by Andrew Ushakov and Virgiliu Andone with illustrations done by artist Dmitry Shelikhov and Annabella Orosz. Absolutely hilarious, people won't be able to tear their eyes from the [ripped physiques](https://www.trendhunter.com/trends/national-games-campaign). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Animal-inspired Advertising:** Opportunity for brands to use animals as a creative and humorous approach in advertising campaigns. - **Absurd Imagery:** Potential for brands to leverage absurd and surreal visual concepts to captivate audience attention. - **Humor-based Marketing:** Advantage for brands to incorporate humor as a central element in their marketing strategies. ### Sectors Adopting This - **Advertising:** Innovative ideas in animal-inspired advertising can disrupt the industry and attract consumer interest. - **Art and Creative Services:** Opportunity to explore innovative and absurd imagery concepts in creative advertising campaigns. - **Consumer Goods:** Humor-based marketing approaches can create a memorable brand experience and drive consumer engagement. ## Related on Trend Hunter - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md)