# Slum Apartment Stunts For This Poverty Campaign, a NYC Apartment Rental is Styled Like a Slum By Laura McQuarrie | Published 2015-10-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/poverty-campaigns References: [adsoftheworld](http://adsoftheworld.com/media/ambient/techo_us_popup_slum) & [zeroslums.org](http://www.zeroslums.org/) As part of a awareness-raising poverty campaign in partnership with Pace University, Univision and [Oxfam](https://www.trendhunter.com/trends/pie-society), TECHO created a [pop-up slum in New York City](https://www.trendhunter.com/trends/brooklyn-loft). Knowing that this is a place where there's always someone hunting for living spaces, and settling for less than they bargained for, a NYC apartment was transformed into a home in absolute disrepair. The best features of the living space like the kitche, dining room, TV area and bathroom (which was only a bucket) were highlighted by a realtor who was in on the stunt, which made the room seem much more livable. While the interior of the Slum Apartment is shocking to some, for others, it's a realistic recreation of what home looks like, which is exactly the point to be proved by this poverty campaign. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Awareness-raising Poverty Campaigns:** Creating immersive experiences that simulate the living conditions of those in poverty to raise awareness and empathy. - **Transforming Living Spaces:** Using innovative design and staging techniques to recreate realistic and impactful living conditions. - **Collaborative Partnerships:** Working with universities, media companies, and non-profit organizations to amplify the message of poverty campaigns. ### Where This Applies - **Real Estate:** Opportunity for real estate companies to highlight the need for affordable housing and innovative solutions. - **Non-profit Organizations:** Opportunity for non-profit organizations to collaborate on poverty campaigns and use immersive experiences to drive engagement and action. - **Media and Entertainment:** Opportunity for media companies to use their platforms to amplify the message of poverty campaigns and create more empathy and understanding. ## Related on Trend Hunter - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [Smartly Designed Compact Apartments](https://www.trendhunter.com/trends/compact-apartments2.md) - [Reinvented Compact Living](https://www.trendhunter.com/trends/affordable-housing-prototype.md) - [$1 Tiny Apartment Rentals](https://www.trendhunter.com/trends/tiny-apartment-rental.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md)