# Extreme Poverty Initiatives Joey Adler Discusses the Live Below the Line Poverty Campaign By Alyson Wyers | Published 2015-05-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/poverty-campaign References: [youtu.be](https://youtu.be/7C9eobRRGug) & [livebelowtheline](https://www.livebelowtheline.com/ca/partner/onexone)  In an effort to raise awareness about the 1.3 million children in Canada who are food insecure, ONEXONE Chair and Co-Founder Joey Adler participated in a poverty campaign that involved sleeping on the streets. As a part of ONEXONE's partnership with Live Below the Line, Adler is joining the 1.2 billion people living in extreme poverty by only living on $1.75 a day. She recently chatted with Trend Hunter about her experience. While hunger is a problem worldwide, Adler hopes to bring the issue home to Canada. For her, it's about education and removing the barriers that prevent access to it, including food insecurity. She encourages people to take action by joining or donating to the poverty campaign. Every dollar ONEXONE raises goes to feeding a kid a [healthy breakfast](https://www.trendhunter.com/trends/breakfast-club-of-canada-supports). You can also get involved in other local programs in your own communities. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 35% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Poverty Awareness:** Opportunity for organizations to bring attention to the issue and work towards solutions that address poverty. - **Live Below the Line Challenge:** Potential for companies to create challenges that encourage participants to experience living below the poverty line and raise funds for poverty initiatives. - **Food Insecurity Solutions:** Space for businesses to develop innovative solutions to address food insecurity and improve access to healthy food for communities in need. ### Sectors Adopting This - **Non-profit/charity:** Non-profits have the opportunity to create awareness campaigns and initiatives that address poverty and food insecurity. - **Corporate Social Responsibility:** Companies can establish corporate social responsibility programs that address poverty and food insecurity in their local communities. - **Food Industry:** Opportunity for food industry organizations to work towards providing healthy, affordable food options for communities in need and addressing food waste. ## Related on Trend Hunter - [Branded Food Insecurity Initiatives](https://www.trendhunter.com/trends/never-miss-lunch.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Children's Illustrated Book Campaigns](https://www.trendhunter.com/trends/one-in-100-initiative.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Social Good Kids Jackets](https://www.trendhunter.com/trends/rudsak-supports-breakfast-club-of-canad.md) - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md) - [Charitable Hunger Relief Initiatives](https://www.trendhunter.com/trends/food-banks-canada1.md)