# Fast Food Mashups Burger King Introduces Poutine a la Burger for Its Canadian Market By Meghan Young | Published 2015-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poutine-a-la-burger References: [lifewisenoe](http://lifewise.canoe.ca/Microgalleries/FoodDrink/2014/11/25/22095431.html) & [burgerking](http://www.burgerking.ca/) The Poutine a la Burger is exactly what it sounds like: a poutine and burger combined into one epic appetizer hybrid. Made specifically with a Canadian market in mind, it was created by Burger King. The Poutine a la Burger essentially puts a fun and delicious spin on a [Canadian classic](https://www.trendhunter.com/trends/garlic-mushroom-bacon-cheeseburger), adding a bit more meat to the original recipe. Introduced late last year, the [Burger King Poutine](https://www.trendhunter.com/trends/burger-king-butter-chicken) a la Burger comes with the usual suspects of French fries, gravy and, of course, cheese curds. But it is finished with toppings found in the fast food chain's [Whopper burger](https://www.trendhunter.com/trends/steakhouse-bacon-whopper). Although it could easily be considered a starter, the dish is big and diverse enough to act as its own meal. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fast-food Hybrids:** There is a growing trend of combining traditional fast food dishes to create new menu items and add excitement to the fast food experience. - **Menu Innovation:** Fast food chains are experimenting with new menu items to attract customers and differentiate themselves from the competition. - **Regional Adaptations:** Fast food chains are creating menu items designed specifically for regional markets to appeal to local tastes and preferences. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains are constantly looking for ways to innovate in order to maintain and grow their customer base in a highly competitive industry. - **Food Service Industry:** The food service industry as a whole can benefit from menu innovation and fast food companies are leading the way in this regard. - **Marketing and Advertising Industry:** There is a growing need for creative marketing and advertising strategies to promote new menu items and differentiate fast food chains in a crowded market. ## Related on Trend Hunter - [Poutine-Stuffed Sandwiches](https://www.trendhunter.com/trends/poutine-dip-sandwich.md) - [Butter Chicken QSR Menus](https://www.trendhunter.com/trends/burger-king-butter-chicken.md) - [Meaty QSR Poutines](https://www.trendhunter.com/trends/arbys-poutine.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Patty Melt-Inspired Burgers](https://www.trendhunter.com/trends/burger-king-whopper-melts.md) - [Pizzeria Poutine Dishes](https://www.trendhunter.com/trends/pizza-pizza-poutine.md) - [Spicy Pizzeria Poutines](https://www.trendhunter.com/trends/buffalo-popcorn-chicken-poutine.md) - [Quick-Prep Poutine Bites](https://www.trendhunter.com/trends/poutine-bites.md) - [Boozy Maple BBQ Burgers](https://www.trendhunter.com/trends/maple-whisky-bbq-king.md)