# Soft-Matte Lip Mousses VIEVE's Poutder Achieves a Blurred Look with Nourishing Ingredients By Laura McQuarrie | Published 2025-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poutder References: [instagram](https://www.instagram.com/p/DJCb-4aMAV2/?hl=en&img_index=1) & [vievebeauty](https://www.vievebeauty.com/products/poutder-pinkie)  VIEVE—the beauty brand by makeup artist Jamie Genevieve—launched Poutder, a soft-matte lip mousse that creates a velvety look that blurs at the edges and keeps lips comfortable with nourishing, non-drying ingredients like Vitamin E, hyaluronic filling spheres and castor oil. This cloud-like formula can be built up for more intensity, yet stays light as air, even when layered. Infused with fine powder particles, Poutder launched in flattering, richly pigmented shades like [Miss Figgy](https://www.trendhunter.com/trends/propilot), Pinkie, [Ripple](https://www.trendhunter.com/trends/speedo-x-beams) and Bellini. Matte lip products are making a comeback, but this time with a modern twist inspired by K-beauty innovations. Next-gen formulas like Poutder combine [soft-blur finishes](https://www.trendhunter.com/trends/cloud-touch-finish-collection) with a lightweight, cushiony feel, bridging the gap between bold color and all-day comfort once reserved for balms, lip oils and hybrids. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 65% | Activity: 69% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Soft-blur Lip Finishes:** Emerging K-beauty influences are inspiring next-gen lip products that achieve a soft-blur effect, providing both vibrant color and a natural look. - **Nourishing Matte Formulations:** Matte lip products are being redefined with nourishing ingredients, offering solutions to traditional dryness issues associated with matte finishes. - **Lightweight Lip Innovations:** The beauty industry is embracing lightweight formulations that deliver intense color without compromising comfort, appealing to consumers seeking both style and practicality. ### Where This Applies - **Beauty and Personal Care:** Innovation in lip product formulations, such as soft-matte mousses, is driving a resurgence in consumer interest and potential growth within the beauty sector. - **K-beauty:** K-beauty trends are significantly influencing global beauty markets by introducing novel textures and finishes that cater to evolving consumer preferences. - **Cosmetic Ingredient Industry:** The demand for multifunctional ingredients like Vitamin E and hyaluronic spheres is increasing, as consumers prioritize products that offer both aesthetic appeal and skincare benefits. ## Related on Trend Hunter - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md) - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Mousse-Like Blush Formulations](https://www.trendhunter.com/trends/filter-blush.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md)