# Autumnal Liquid Lip Balms Bigger Than Beauty's Pout Hero Launched in a Limited-Edition Fall Flavor By Laura McQuarrie | Published 2025-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pout-hero References: [instagram](https://www.instagram.com/p/DNGjsHhhNoZ/) & [thrivecausemetics](https://thrivecausemetics.com/products/pout-hero-liquid-balm-treatment?variant=40247737122906)  Thrive Causemetics' sister brand, Bigger Than Beauty Skincare, offers its Pout Hero Liquid Balm Lip Treatment in a trio of sweet flavors, and for the fall, pumpkin spice latte lovers can rejoice in the newest variety joining the lineup as a limited edition. This [leave-on lip balm treatment](https://www.trendhunter.com/trends/ceramide-hydrabalm) boasts a next-gen formula for softer, fuller-looking lips, fueled by skin-caring vitamins and plant extracts packed with antioxidants. Some of the hero ingredients in the [liquid balm formula](https://www.trendhunter.com/trends/phytoglow-collection) include sesame seed extract and Vitamin E, which appear with the brand's [plumping vegan polyglycerides](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil) and trademark Lip Filler Technology. This versatile lip treatment with an autumnal twist can be used as an overnight lip mask, a companion to a lip scrub or a pre-treatment to applying other products, such as lip liner or a boldly colored lipstick. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 52% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Seasonal Beauty Products:** Consumers are increasingly seeking beauty products that offer seasonal exclusivity, fostering demand for limited-edition items like fall-flavored lip balms. - **Ingredient-focused Skincare:** The growing interest in natural and effective skincare compounds opens the door for innovations featuring plant-based ingredients and vitamin-infused formulas. - **Multifunctional Cosmetic Products:** The popularity of products that offer multiple benefits, such as moisturizing and color-enhancing, highlights the trend for versatile cosmetics that simplify beauty routines. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry can capitalize on the demand for innovative lip treatments that combine health benefits with aesthetic enhancements. - **Natural Cosmetics:** The market for natural cosmetics is expanding, driven by consumer interest in products that incorporate plant extracts and vitamins for enhanced skin benefits. - **Seasonal Consumer Goods:** Leveraging seasonal trends, the industry for consumer goods can tap into the growing appetite for limited-edition flavors and scents that evoke the essence of specific times of the year. ## Related on Trend Hunter - [Pumpkin Spice-Inspired Lip Products](https://www.trendhunter.com/trends/balm-lip-treatment.md) - [Fall-Flavored Lip Balms](https://www.trendhunter.com/trends/psl-lip-balm.md) - [Liquid Balm Lip Treatments](https://www.trendhunter.com/trends/liquid-balm.md) - [Pumpkin Spice-Inspired Lip Balms](https://www.trendhunter.com/trends/pumpkin-spice-latte-lip-balm.md) - [Skincare-Inspired Lip Balms](https://www.trendhunter.com/trends/pout-preserve-peptide-lip-treatment.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md) - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md)