# Pouring Polish in the Street Rimmel Quick Dry Nail Polish Campaign By Elsa Blaine | Published 2009-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pouring-polish-in-the-street-rimmel-quick-dry-nail-polish-campaign Rimmel used [giant freeze-framed bottles](https://www.trendhunter.com/trends/3d-billboards) of ‘Quick Dry’ [nail polish](https://www.trendhunter.com/trends/nailsinc-polishes) in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries. The surreal sculptures were placed right outside stores in a busy retail area an attempt to “literally stop young women in their tracks.” Rimmel, with their ad agency JWT of London, has also created smaller [eye-catching versions of the pouring polish](https://www.trendhunter.com/trends/road-to-radiance) for use right at the cosmetics counter. I think the larger pieces would look amazing in a spa or salon--what a way to draw guests' attention! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Giant Advertisements:** Opportunity for disruptive innovation in outdoor advertising by utilizing large-scale and eye-catching sculptures to capture attention. - **Quick Dry Products:** Potential for disruptive innovation in the beauty industry by developing and promoting products that offer ultra-fast drying times. - **Interactive Retail Experiences:** Innovation opportunity in retail by creating immersive and engaging experiences for customers using unique product displays. ### Industries Being Reshaped - **Outdoor Advertising:** Disruptive innovation potential in the outdoor advertising industry by incorporating larger-than-life sculptures and installations to create attention-grabbing campaigns. - **Beauty and Cosmetics:** Opportunity for disruptive innovation in the beauty industry by developing and marketing quick-drying products that cater to time-conscious individuals. - **Retail:** Opportunity for disruptive innovation in the retail industry by creating interactive and immersive product displays that captivate and engage customers. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Quick-Dry Nail Polishes](https://www.trendhunter.com/trends/opi-rapidry.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Nail Polish Restaurant Partnerships](https://www.trendhunter.com/trends/opi-and-wingstop.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)