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# Pouring Chocolate Spread Cakes
This Nutella Cake Features The Jar Suspended Above the Dessert

By M | Published 2016-04-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pouring-chocolate
References: [foodiggity](http://www.foodiggity.com/the-pouring-nutella-cake/) & [instructables](http://www.instructables.com/id/HOW-TO-MAKE-a-NUTELLA-CAKE-WITH-a-POURING-ILLUSION/)

It's a Piece of Cake is a bakery that has put together a surrealist take on a [chocolate cake](https://www.trendhunter.com/trends/cadbury-caramel-celebration-cake) with a tiered dessert featuring a suspended bottle of pouring chocolate spread overflowing onto the layers of cake. The [tub of Nutella](https://www.trendhunter.com/trends/paris-baguette-nutella-menu) and the dripping spread seems to defy gravity as it is frozen in time, creating a melting aesthetic of sorts.

The detailed gravity defying chocolate decorations are made using melted chocolate and Nutella that is spread on a baking sheet and left to harden. This gives the chocolate the look that it is flowing and liquid, while it is in fact solid and can be stacked onto the cake.

The recipe to create the pouring Nutella cake can be found on It's A Piece of Cake's [YouTube](https://www.trendhunter.com/trends/maltesers-meditation) channel, allowing consumers to make the intricate dessert at home.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 82% | Activity: 23% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Surrealist Dessert Decorations:** Opportunity for bakeries to experiment with unconventional cake designs and decorations that create a unique experience for customers.
- **Gravity-defying Culinary Techniques:** Innovative chefs can explore and develop new ways to incorporate physics and gastronomy in their creations, creating viral sensations and attracting new customers.
- **DIY Dessert Tutorial Videos:** Opportunity for creating video content on social media platforms that teach consumers how to make intricate desserts at home, generating engagement and building brand loyalty.

### Sectors Adopting This

- **Bakery and Pastry Shops:** Bakeries and pastry shops can embrace unconventional dessert decor trends to attract new and younger customers looking for photo-worthy experiences.
- **Fine-dining Restaurants:** Fine-dining restaurants can incorporate avant-garde culinary techniques to create unique dining experiences, setting themselves apart in a competitive market.
- **Influencer Marketing:** Opportunity for social media influencers and content creators to collaborate with bakeries and brands to promote DIY dessert tutorial videos and engage with followers.

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