# Discount Retailer Rewards Apps Poundland's 'Poundland Perks' Program Unlocks Exclusive Discounts By Jana Pijak | Published 2024-11-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/poundland-1 References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Poundland-is-first-hard-discounter-to-launch-rewards-app)  UK-based discount store Poundland recently announced the launch a national [rewards app](https://www.trendhunter.com/trends/lidl-spin-to-win), and is the first discount retailer to do so across the region. The 'Poundland Perks' program marks a significant shift for the budget retailer, which is investing £20 million to bring exclusive benefits to its customers. After a successful pilot phase in select regions, the app is now available nationwide and can be downloaded from the Google Play and Apple App stores. With over 100 unique offers, including deals on well-known brands like Lynx, TRESemmé, and [Dove](https://www.trendhunter.com/trends/limitededition-holiday-treats), Poundland aims to add value for its shoppers through discounts and "perks points." During the initial launch, customers can earn double perks points on every purchase, with each pound spent until Christmas generating 100 points. Shoppers can also redeem points for digital vouchers to use in-store or save up for larger purchases. To boost engagement, the "[Poundland Perks Café](https://www.trendhunter.com/trends/price-pounders-campaign)" activation will be touring across the UK, inviting customers to download the app. The tour begins in Birmingham and concludes in Sheffield’s Meadowhall at the end of this month. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 26% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Rewards Apps:** Discount retailers launching rewards apps highlight the growing emphasis on customer engagement through digital incentives. - **Mobile-based Discount Programs:** Nationwide mobile discount programs are transforming the way budget-conscious shoppers access exclusive offers. - **Perks Points Systems:** The implementation of perks points systems provides an innovative approach for retailers to build loyalty and encourage repeat purchases. ### Sectors Adopting This - **Retail Technology:** Retail technology is undergoing significant changes as digital loyalty programs become more prevalent in budget retail sectors. - **Mobile Marketing:** Mobile marketing strategies are being revolutionized by the introduction of national rewards apps targeting discount store customers. - **Consumer Engagement:** Consumer engagement is reaching new heights through interactive rewards programs and app-based perk offerings. ## Related on Trend Hunter - [Discount Retailer Promotions](https://www.trendhunter.com/trends/price-pounders-campaign.md) - [Discount Retailer Mobile Apps](https://www.trendhunter.com/trends/family-dollar-app.md) - [Crafting Retailer Loyalty Apps](https://www.trendhunter.com/trends/hobbycraft-club-app.md) - [Consolidated Grocery Rewards Apps](https://www.trendhunter.com/trends/rewards-apps.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Revamped Grocery Loyalty Apps](https://www.trendhunter.com/trends/tesco-3.md) - [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md) - [Consolidated Rewards Apps](https://www.trendhunter.com/trends/consolidated-rewards-apps.md) - [Beer Brand Loyalty Programs](https://www.trendhunter.com/trends/club-peroni.md)