# Pretzel-Studded Chocolate Bars This New Pound Plus Chocolate Bar Features Pretzels and Sea Salt By Katherine Pendrill | Published 2021-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pound-plus References: [traderjoes](https://www.traderjoes.com/home/products/pdp/071813)  Christmas is chocolate season and Trader Joe's is celebrating with a new Pound Plus chocolate bar. Trader Joe's new Pound Plus Milk Chocolate Bar with Caramel, Pretzel, and Sea Salt starts with a base of creamy Belgian milk chocolate. The chocolate bar is then studded with rich caramel, crunchy pretzels pieces, and tongue-tingling sea salt. Finally, the whole thing is scored into bite-sized pieces that make it easy to share and wrapped up in a festively-designed package. As Trader Joe's explains, "Like its Pound Plus counterparts, this Milk Chocolate with Caramel, Pretzel Bits & Sea Salt makes a great stocking stuffer, is big enough to wrap and gift, and serves as a satisfying in-car snack after an exhausting holiday shopping day." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Festive Chocolate Bars:** There is an opportunity for different companies to create festive chocolate bars featuring unique flavours or textures. - **Combination Bars:** Opportunity to create more chocolate bars that feature different combinations that appeal to different taste buds. - **Gourmet Chocolate Bars:** There is a growing market for gourmet chocolate bars that incorporate unique and unexpected flavour profiles. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for other food and beverage companies not traditionally in the chocolate industry to create their own chocolate bars. - **Gift and Souvenir:** There is potential for the gift and souvenir industry to incorporate more unique and festive chocolate bars into their product offerings. - **Retail:** Retail companies could create their own holiday-themed chocolate bars to sell as part of their seasonal product offerings. ## Related on Trend Hunter - [Almond-Studded Chocolate Bars](https://www.trendhunter.com/trends/pound-plus-milk-chocolate-bar-with-almonds.md) - [Shortbread-Studded Chocolate Bars](https://www.trendhunter.com/trends/pinks-whites-dark-chocolate-bar.md) - [Candy-Covered Holiday Pretzels](https://www.trendhunter.com/trends/jingle-jangle-pretzel-twists.md) - [Strawberry-Studded Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar.md) - [Multi-Flavor Mini Pretzels](https://www.trendhunter.com/trends/astounding-multiflavor-mini-pretzels.md) - [Nut Butter-Filled Pretzel Bites](https://www.trendhunter.com/trends/dark-chocolate-almond-butter-pretzel-nuggets.md) - [Snack-Sized Pretzel Packs](https://www.trendhunter.com/trends/a-handful-of-tiny-dark-chocolate-covered-pretzels.md) - [Holiday-Themed Pretzel Snacks](https://www.trendhunter.com/trends/festively-shaped-pretzels.md) - [Mocha Latte-Flavored Pretzels](https://www.trendhunter.com/trends/mocha-latte-pretzels.md)