# Flying Kitten Photography Books Seth Casteel's 'POUNCE' Features Images of Leaping Rescue Cats By Joey Haar | Published 2016-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pounce References: [mashable](http://mashable.com/2016/10/18/airborne-cats-pounce-photography-book/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [sethcasteel](http://sethcasteel.com/) If the internet has shown society one thing beyond a shadow of a doubt, it's that people love [pictures of cats](https://www.trendhunter.com/trends/whiskas-purrcast), so Seth Casteel's new [coffee table book](https://www.trendhunter.com/trends/amusebouche), called POUNCE, is really just giving the people what they want. The book features images of cats and kittens leaping through the sky, pouncing at the camera, and frolicking in general. Though POUNCE is something of a novelty book, it has a noble purpose. All of the cats and kittens featured in the photography book come from [rescue groups](https://www.trendhunter.com/trends/personality-pics) across the US and Canada, and they were either available for adoption or newly rescued during the shoot. As the press release for the book notes, it is grounded by "Casteel's commitment to showcasing animals who are in need of human love, attention, and care." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Animal Photography Books:** Creating coffee table books featuring cute and unique animal images can lead to a successful business venture. - **Pet Rescue Promotions:** Promoting pet rescue organizations in a unique way through novelty books can potentially lead to a boost in adoptions and funding. - **Social Media Animal Influencers:** Creating social media profiles for photogenic pets can lead to a following and potential brand deals and partnerships with animal-related companies. ### Where This Applies - **Publishing:** Publishing companies can expand their portfolio by producing visually appealing coffee table books that feature cute and unique animal images. - **Pet Rescue:** Pet rescue organizations can use novelty books as a unique way to promote their cause and potentially increase adoptions and funding. - **Social Media Marketing:** Brands that specialize in social media marketing can tap into the popular niche of animal influencers to reach a wider audience and promote their products or services. ## Related on Trend Hunter - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Family Restaurant Picture Books](https://www.trendhunter.com/trends/chuck-e-cheese-and-genius-cat-books.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md) - [Spooky Charming Pet Portraits](https://www.trendhunter.com/trends/crown-paw.md) - [Cat Pet-Care Podcasts](https://www.trendhunter.com/trends/the-purrcast.md) - [Cat Cafe Beds](https://www.trendhunter.com/trends/cat-cafe-beds.md) - [Dog-Inspired True Storybooks](https://www.trendhunter.com/trends/decoy-saves-opening-day.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md)