# Light-On-Design Lighting The Poulpe Floor Lamp by Estiluz is Simple and Unobtrusive By Jessica Marcel | Published 2010-03-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/poulpe-floor-lamp References: [dwell](http://www.dwell.com/products/poulpe-floor-lamp.html) & [estiluz](http://estiluz.com/modulos/productos_detalle.php?id=14124) The Poulpe Floor Lamp comes in [solid black or white](https://www.trendhunter.com/trends/mute-lamp) only, and has no extraneous pieces. A [simple shade](https://www.trendhunter.com/trends/minimalist-lighting-design) is perched atop four legs that meet at the floor. The Poulpe Floor Lamp is somehow similar to an abstraction of a squid. With a black backdrop, you can almost imagine the lamp flowing through deep ocean waters. The Poulpe Floor Lamp was designed by Estiluz. For more about it, check out the designer's site. **Implications** - ENHANCE. Lighting may be considered an uninteresting purchase to many consumers, and with such these consumers are reluctant to purchase these products. Companies who sell mundane products like these should infuse more style into the visual appearance and aesthetic of these products in order to instill excitement in these purchases. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Stylish Lighting:** Opportunity to infuse more style into the visual appearance and aesthetic of lighting products to increase consumer excitement and sales. - **Simplistic Design:** Growth potential for designing lighting products with minimalistic and unobtrusive features that appeal to consumers seeking simplicity in their home decor. - **Nature-inspired Lighting:** Innovation opportunity to create lighting products that draw inspiration from natural elements, such as the ocean, to add a unique and eye-catching design element. ### Who This Affects Most - **Interior Design:** Potential for interior design companies to incorporate stylish and minimalist lighting products into their design solutions to enhance overall aesthetics. - **Home Decor Retail:** Disruptive innovation opportunity for home decor retailers to curate a collection of nature-inspired lighting products that cater to consumers seeking unique and visually appealing options. - **Product Design:** Growth potential for product design firms to specialize in creating lighting products that prioritize simplistic and unobtrusive designs, meeting the demand for minimalist home decor. ## Related on Trend Hunter - [Ambient Aesthetically Pleasing Lights](https://www.trendhunter.com/trends/pofu.md) - [Creature-Like Floor Lamps](https://www.trendhunter.com/trends/the-pink-robots-won.md) - [Sculptural Connected Floor Lamps](https://www.trendhunter.com/trends/smart-led-floor-lamp.md) - [Contemporary Modular Floor Lamps](https://www.trendhunter.com/trends/point-floor-lamp.md) - [Suspended Halo Light Fixtures](https://www.trendhunter.com/trends/lamplox-minimalist-floor-lamp.md) - [Cutesy Coiled Floor Lamps](https://www.trendhunter.com/trends/the-helix-lamp.md) - [Bamboo Forest-Inspired Floor Lamps](https://www.trendhunter.com/trends/lightbone.md) - [Malleable Connected Illuminators](https://www.trendhunter.com/trends/pofu-lamp.md) - [Simplistic Floor Lamps](https://www.trendhunter.com/trends/bellevue-lamp.md)