# Jar-Shaped Pouch Packages Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods By Laura McQuarrie | Published 2017-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pouch-packages References: [thedieline](http://www.thedieline.com/blog/2017/5/16/babushka) & [wearewunder.bar](http://wearewunder.bar/) Wunderbar! Creative Agency created a charming packaging system that will make most people do a double take—rather than just creating a set of modernly branded glass jars, the agency developed a conceptual design for jar-shaped pouch packages. To add a flavorful twist to the way that [pickled goods are traditionally packaged](https://www.trendhunter.com/trends/cleveland-kitchen1) and presented, the agency created what it calls "the future of pickles from granny." Instead of featuring a container that is large, heavy and prone to shattering, 'Babushka' takes the form of a [plastic pouch packaging solution](https://www.trendhunter.com/trends/pickle-chip) with a tear-off top that is much easier to remove than most hard-to-open lids. The old-meets-new packaging for pickled cucumbers and tomatoes also has the potential to be used as a [portable, resealable system](https://www.trendhunter.com/trends/resealable-bottle) if a built-in closure is included. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Jar-shaped Pouch Packaging:** Disruptive innovation opportunity to replace traditional glass jars with lightweight and portable pouches. - **Conceptual Product Packaging:** Disruptive innovation opportunity to create packaging designs that challenge traditional norms and stand out on shelves. - **Resealable Packaging:** Disruptive innovation opportunity to improve packaging functionality and increase reusability of products. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity to explore new packaging solutions in the food and beverage industry that are more sustainable and functional. - **Consumer Goods:** Disruptive innovation opportunity to develop fresh and unique packaging designs across a range of consumer goods that cater to changing consumer preferences. - **Retail:** Disruptive innovation opportunity to leverage innovative packaging designs to capture consumer attention and drive sales in retail stores. ## Related on Trend Hunter - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Revamped Premium Pesto Jars](https://www.trendhunter.com/trends/eviosys.md) - [Snacking-Friendly Pickle Packets](https://www.trendhunter.com/trends/pickles-bites.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Tomato Sauce Pouches](https://www.trendhunter.com/trends/le-sauce-co.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)