# Strong Feminine Coffee Branding The Conceptual Alteza Coffee Pouch Packaging is Visually Strong By Michael Hemsworth | Published 2017-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pouch-pack References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/alteza-coffee-concept.html) & [agenciabud.br](http://www.agenciabud.com.br/) The Alteza Coffee pouch packaging is emblazoned with [strong pops of color](https://www.trendhunter.com/trends/fruit-bliss) and the striking imagery of a woman to convey the identity of the Brazilian brand. The conceptual product packaging draws the eye with a powerful visual identity that draws to mind the people who would be behind the harvesting and preparation of the beans. Many consumer brands are shifting to focus on a more [authentic, personable branding approach](https://www.trendhunter.com/trends/scotts-protein-ball) in order to create a stronger connection with shoppers. This makes a lasting impression with consumers to instil the notion that the product was prepared by other human beings instead of a faceless brand. The Alteza Coffee pouch packaging is the design work of the Brazil-based Agência BUD creative agency. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Authentic Branding:** Opportunity for brands to create a stronger connection with consumers by adopting a more authentic, personable branding approach. - **Visually Striking Packaging:** Opportunity for brands to captivate consumers with visually strong packaging designs that leave a lasting impression. - **Human-centric Branding:** Opportunity for brands to differentiate themselves by highlighting the people behind the product's creation, fostering a sense of connection and trust. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage brands to leverage visual packaging designs to create a stronger brand identity and resonate with consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands establish an authentic and personable branding approach that connects with consumers. - **Graphic Design:** Opportunity for graphic designers to create visually striking packaging designs that effectively convey a brand's identity and message. ## Related on Trend Hunter - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)