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# Cinematic Pottery Classes
Cineworld is Helping Couples Recreate the Scene from Ghost

By Laura McQuarrie | Published 2020-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pottery-class
References: [famouscampaigns](https://www.famouscampaigns.com/2020/02/cineworld-hosts-pottery-classes-for-couples-to-re-enact-the-iconic-scene-from-ghost/) & [cineworld](https://www.cineworld.co.uk/)

In celebration of the 30th anniversary of the highest-grossing film of 1990, [Ghost](https://www.trendhunter.com/trends/pop-culture-coffee), the Academy Award-winning film is being [re-released in cinemas](https://www.trendhunter.com/trends/room-package)—and a few Cineworld cinemas in the UK are marking the return of the film with a pottery class. Those who book a Ghost VIP ticket for the occasion will have the chance to enjoy a sit-down meal before the intimate film screening and participate in a pottery class set to The Righteous Brothers’ Unchained Melody, just as in the movie starring Demi Moore and Patrick Swayze.

Ghost's iconic and often-parodied pottery scene has made a lasting impact on pop culture and will continue to do so when it is introduced to new audiences this year for its milestone anniversary.

Image Credit: Cineworld

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 55% | Activity: 55% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance)

## Key Themes

### What Makes This Trend Stand Out

- **Cinematic Experiences:** Opportunities to recreate experiences from iconic movies and TV shows through various immersive activities.
- **Nostalgia Marketing:** Capitalizing on consumers' emotional connection to past pop culture moments to drive engagement and sales.
- **Multisensory Events:** Creating immersive events that engage multiple senses to enhance the overall experience for attendees.

### Sectors Adopting This

- **Entertainment:** Opportunities to create interactive experiences that allow fans to engage with their favorite movies and TV shows in new and exciting ways.
- **Hospitality:** Incorporating experiential elements into traditional hospitality offerings to enhance the guest experience.
- **Arts and Crafts:** Developing new classes and workshops that allow participants to create their own functional works of art, inspired by popular culture.

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