# Glow-in-the-Dark Backpacks Pottery Barn Kids Offers a Functional and Visually Distinct Backpack By Mishal Omar | Published 2017-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pottery-barn-kids References: [potterybarnkids](https://www.potterybarnkids.com/products/mackenzie-gray-skate-camo-glow-in-the-dark-backpack/?pkey=cglow-in-the-dark-gear-collection&isx=0.0.300) Pottery Barn Kids is getting children ready for back-to-school season by offering products that they can make use of during the upcoming school year – with its glow-in-the-dark backpack being one of those items. Called the Mackenzie Gray Skate Camo glow-in-the-dark backpack, the bag has a modern camo design. Part of this camo design includes yellow strips that glow when the lights are out. It is made from a waterproof polyester material and has contoured and padded straps for enhanced comfort. It also comes in different sizes, including a small, a large, and rolling backpack – all of which feature an [MP3 player pocket cutout](https://www.trendhunter.com/trends/tonies-backpack). Pottery Barn Kids' [camo backpack](https://www.trendhunter.com/trends/coalax-lancer300) offers a design that is both functional and appealing to the playful design tastes that children tend to have. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Products:** Opportunity for creating more products that glow in the dark, appealing to consumers who are drawn to novelty and unique designs. - **Personalized Backpacks:** There's potential for offering customizable backpacks to cater to individual preferences and create a sense of uniqueness for consumers. - **Technology-integrated Backpacks:** Incorporating technology features such as built-in charging ports or smart compartments to meet the needs of tech-savvy consumers. ### Who This Affects Most - **Children's Retail:** Children's retail industry can leverage glow-in-the-dark products trend to offer more appealing and functional products to young consumers. - **Fashion Accessories:** Fashion accessory industry can explore the demand for personalized backpacks and create customized options for consumers. - **Consumer Electronics:** Consumer electronics industry can develop technology-integrated backpacks with innovative features to cater to tech-savvy consumers. ## Related on Trend Hunter - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md) - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Whimsical Anime Decor Lines](https://www.trendhunter.com/trends/pottery-barn-kids-2.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Audio Adventure Backpacks](https://www.trendhunter.com/trends/tonies-backpack.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md)